The Rise of AI Models: Aitana, the Virtual Influencer Making Waves
Aitana, a 25-year-old pink-haired woman from Barcelona, garners weekly private messages from celebrities asking her out. But there’s a twist—Aitana is not a real person. She’s an artificial intelligence model created by the agency The Clueless.
The Birth of Aitana
Rubén Cruz, the designer and founder of The Clueless, conceptualized Aitana during a difficult time. At the time, his agency was facing numerous cancellations and delays due to factors beyond their control, often stemming from creative disputes with human models.
“We were analyzing our workflow and realized that many projects were held up because of influencer issues, not due to design concerns,” Cruz explained.
To mitigate their dependency on fickle human models, Cruz and his team decided to create their own AI-generated influencer—Aitana.
Earning Potential and Popularity
Aitana’s flawless appearance and engaging presence on social media have made her a valuable asset for The Clueless agency. The model can earn up to €10,000 a month, though her average is around €3,000.
She earns over €1,000 per ad and has recently become the face of fitness supplement brand Big. Additionally, Aitana sells intimate photos on Fanvue, a platform similar to OnlyFans, further diversifying her income streams.
In a year and a half, Aitana’s Instagram following surpassed 343,000 with thousands of views and reactions per post. Her success has also led to the creation of a second virtual model, Maia, who is described as “a little more shy.”
Aitana’s Mysterious Personality
Unlike traditional models whose personalities are often hidden to maintain a neutral image, Aitana has a distinct character. Described as a fitness enthusiast with determination, this AI model has a defined personality that engages her audience.
“Aitana’s personality was created based on what society values most,” Cruz stated. “We considered recent trends and decided that her pink hair and gamer side would reflect the growing European influence of oriental culture.
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The Process of Creating AI Models
The Clueless team has a weekly meeting to shape Aitana’s weekly schedule. They decide where she will “visit” and what she will do, creating vivid backstories and activities to keep her Instagram followers engaged.
Creating these AI influencers involves a creative blend of technology, design expertise, and artistic vision. The team uses Photoshop and their imaginative skills to craft Aitana’s every move and adventure, ensuring that her digital presence feels authentic.
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Challenges and Controversies
The success of AI models like Aitana has not been without controversy. Critics argue that the unrealistic perfection of these digital influencers may influence younger generations to develop unrealistic beauty standards.
Another concern is the highly sexualized nature of these virtual models, a trend mirrored in real-world influencer marketing. The agency defends their approach, suggesting they are merely reflecting current industry norms.
“If we don’t follow these aesthetics, brands won’t be interested. Changing this system requires a broader shift in the vision of both influencers and brands,” Cruz noted.
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The Future of AI in Modeling
The Clueless has been overwhelmed with requests from brands seeking their own AI models. This customizable option offers distinct advantages, including consistency and cost savings.
“Brands often face continuity issues with human models who may leave or become unavailable. AI models provide a reliable alternative,” Cruz explained.
While the technology is still in its infancy, the potential applications are vast. From fashion to fitness, AI models could revolutionize the industry by democratizing influencer marketing and making it accessible to smaller businesses.
However, careful consideration of aesthetic trends and ethical implications is crucial as this new era of digital modeling unfolds.
Final Thoughts
Aitana’s success underscores the transformative power of AI technology in shaping the future of marketing and consumer engagement. As the industry grapples with the rise of virtual influencers, it will be interesting to see how these digital models evolve and integrate into the broader entertainment and advertising landscape.
One thing is certain—this is just the beginning of a new chapter in the world of influencers.
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