It seems that the issue of transparency in the use of AI has become a big issue in the gaming industry. When the latest survey from GamesIndustry.biz Revealed that 88.4% of game industry workers agree that Valve should force developers to clearly announce the use of Generative AI in games sold on Steam. Currently, Steam’s policy focuses on informing content that Players only directly experience it, but developers say it’s not comprehensive enough and require stricter measures.
The survey of 826 people found that nearly half disagreed with Valve’s current approach of notifying players only about destination content, with 76.8% confirming that even if they use AI only in the concept stage or using efficiency tools, they would still be happy to notify players. Additionally, 51.9% suggested that it should be Checklist (Checklist) for players to see in which parts AI is used. It’s not just a broad answer whether you use it or not.
What’s interesting is that despite the AI boom, a majority of workers (66.1%) say their studios still don’t use Generative AI tools. Among those who use them, they’re most likely to use them for brainstorming (9.3%) and helping with coding (9.1%), while players’ biggest concerns are: Knowing voice overs, writing scripts, or creating songs. Instead, there is a very low proportion of actual use, less than 3%, which is in line with the opinion of more than 85% of people in the industry who think that AI should not be used with these works of art at all.
However, the only exception that 82.9% of developers agreed on was the use of AI to create temporary voiceovers. (Placeholder) early in development To test the system before hiring a real voice actor to record the sound later. This is considered acceptable in terms of reducing cumbersome work steps. But for the rest of the work, the majority still maintains that human skill is the key and cannot be duplicated.
amid calls for transparency Instead, there was an interesting comment from a developer stating that The only reason we’re announcing the use of AI right now is because players are still paying attention. But in the near future when players get used to it and stop caring about it. At that time, they no longer needed to announce or explain anything. This reflects the view that AI may eventually become an inseparable part of everyday life.
The bottom line is that most developers want to be clearly underlined on store pages. To give consumers an idea of how the things they are paying for are made. Although technology has made work easier But loyalty to players remains the number one priority for most industry players. To maintain long-term confidence
