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AI can be used for anything these days, even recovering unpaid debts, apparently. In any case, this is what the bosses of Pair Finance, a German fintech specializing in recovering unpaid debts from distracted or clueless consumers, are saying, which intends to attack the French-speaking market. Rather than playing on intimidation or guilt, the use of technology makes it possible to try to guide the customer towards payment, by finding the right time to contact them, by the appropriate vector and even by playing on the color of the payment solutions offered to them.
In fact, “debt recovery uses the same mechanisms as digital marketing,” summarizes Stephan Stricker, managing director of Pair Finance, which he founded in 2016 in Berlin. Just as marketing aims to convince someone to buy a product or service, it is a question here of “raising awareness among a customer to pay their dues, of finding a way to ensure that they adhere to our proposition,” explains the entrepreneur, during a discussion with Time.
