Sale Sharks, Crystal Palace & Pri0r1ty – Sponsorship Deals

by Archynetys Sports Desk

Sale Sharks Partner with FOW Car Supermarket,Crystal Palace Teams Up with University of greenwich,and More

By Amelia Davies | LONDON – 2025/08/21 10:12:02

Sale Sharks,a Gallagher Premiership rugby club,has entered a three-year partnership with FOW Car Supermarket,also known as Fords of Winsford.

crystal Palace FC has announced a new multi-year partnership with the University of Greenwich, focusing on providing students with experience in the professional sports industry.


Sale Sharks and FOW Car Supermarket join Forces

The agreement designates the family-run FOW Car Supermarket as the official car retail partner for the club.The FOW Car Supermarket logo will be prominently displayed on the sleeve of both the men’s and women’s 2025/26 kits.

In addition, the North Stand at the Salford Stadium, Sale Sharks’ home ground, will be renamed the FOW Stand. The unveiling of the new branding will coincide with the home fixture against Gloucester.To celebrate the partnership, fans attending the Gloucester game will have the opportunity to win a car through a prize draw.

FOW will also host a half-time ‘FOW Power Kick’ activation at home games, offering fans another chance to win a car. Season ticket holders will receive a £399 upgrade when purchasing a vehicle from FOW Car Supermarket.

“FOW Car is a business with family at its core and I’m so excited to see what we can achieve together over the next three years.”

Crystal Palace and University of greenwich Partner to Provide Opportunities for Students

The partnership between Crystal Palace FC and the University of Greenwich aims to provide students with opportunities to gain practical experience in the sports industry. University of Greenwich students will have access to placements,internships,research projects,and live projects at the club. They will also gain experience in matchday operations and attend guest speaker sessions with Crystal Palace staff.


As part of the agreement, University of Greenwich branding will be featured throughout Selhurst Park and on the club’s digital channels, including the Under-18 social media output.The deal also includes discounted tickets for selected Crystal Palace Women’s and Under-21s matches, as well as access to club events.

Frequently Asked Questions

what are the benefits of sports partnerships for teams?
Sports partnerships provide financial support, enhance brand visibility, and create opportunities for community engagement and fan loyalty.
How do universities benefit from partnering with sports clubs?
Universities gain opportunities for students to gain practical experience, access to research projects, and enhanced reputation through association with a well-known sports club.
What types of opportunities are available for students through these partnerships?
Students can access placements, internships, research projects, matchday operations experience, and guest speaker sessions with club staff.

About Amelia Davies

Amelia Davies is a sports journalist covering partnerships, sponsorships, and community engagement initiatives in the sports industry. With a keen eye for detail and a passion for storytelling, amelia provides insightful analysis on the latest developments in the world of sports business.

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