BINGE is set to premiere the first episode of its new reality series,
Billion Dollar Playground, exclusively on TikTok LIVE. This marks the first instance of an Australian streaming service debuting a full episode on the platform.

The episode will be broadcast continuously for 24 hours starting at 8:00 AM AEST on Wednesday, June 18.

The TikTok stream will be accessible without a subscription, providing a free entry point for viewers to sample
Billion Dollar Playground.

Social-First Approach aims for New Audiences

The TikTok premiere reflects BINGE’s broader strategy of using social media to connect with viewers on the platforms they frequent. The goal is to boost awareness and engagement by offering content beyond customary streaming environments.

“TikTok sits at the center of pop culture,” said BINGE Marketing director
Annabelle Greene. “By streaming episode one of
Billion Dollar Playground directly on the platform, we’re meeting viewers where they are, in the formats they love.”

Along with the TikTok stream, BINGE will launch a paid campaign featuring content creators across TikTok, Meta, Snapchat, and YouTube Shorts. This campaign will support the series launch and drive viewers to the streaming platform.

“By streaming episode one of
Billion Dollar Playground directly on the platform, we’re meeting viewers where they are, in the formats they love.”

Inside ‘BILLION DOLLAR PLAYGROUND’

Billion Dollar Playground, commissioned by the Foxtel Group, offers a glimpse into the world of luxury service professionals who design custom travel experiences for wealthy clients.

filmed in luxurious locations throughout Australia, the series combines elements of lifestyle content with the structure of a workplace reality show. Ronde Media produces the program.

Executive producers include
Jacqueline Saddington,
Howard Myers-Rifai, and
Alison Hurbert-Burns for Foxtel Group, with
Ben Davies serving as executive producer for Ronde Media.

Details

Livestream date and time: Wednesday,18 June at 8:00AM AEST.
How to view: Head to @BINGE on TikTok and tap on the profile picture to join the LIVE.
Access: Free to all TikTok users – no BINGE subscription required.