‘Mitz LaMax’: Crafting a Unified Rap Album in the Midst of War
In a country grappling with the realities of war, it might seem an unusual time to create a rap album featuring dozens of top Israeli performers. Yet, producer Tomer Gershenman saw an opportunity and embarked on a two-and-a-half-year journey to bring “Mitz LaMax,” his album with 71 performers, to fruition.
A Celebration of Diversity in Israel’s Hip-Hop Scene
Literally translating to “Juice to the Max,” “Mitz LaMax” is a compilation of 16 new original songs recorded by a diverse array of Israeli rappers. The album showcases the talents of established acts like Tuna, Ravid Plotnik, Eden Derso, and Jimbo J, alongside newer artists like Shaanan Streett, Nunu, and Peled. It’s a collaboration between Gershenman and Matan Sharon, friends who share a deep-rooted passion for hip-hop and rap in Israel.
The Birth of a Passion Project
Initially, Gershenman and Sharon conceived “Mitz LaMax” as a project to bring together Israeli rappers, spanning different generations and backgrounds, in a celebration of the genre. Their vision was to capture the essence of hip-hop culture in Israel and to unite rappers through collaboration. While they had no prior experience producing an album, the duo persevered, emphasizing the cultural significance of their work.
The Impact of the Hamas Attack
The album was significantly influenced by the October 7, 2023, Hamas attack on Israel, which claimed more than 1,200 lives and resulted in the kidnapping of 251 people. The harrowing events halted Gershenman’s initial progress, prompting a temporary pause. However, he soon realized that the album could serve as an emotional outlet for the community, allowing artists to process and express their feelings amidst the ongoing conflict.
Listening to ‘Mitz LaMax’
Available on all major music platforms, “Mitz LaMax” offers a comprehensive snapshot of Israel’s rap landscape. The album features a blend of catchy beats and thought-provoking lyrics, addressing everything from the dark times of war to everyday life in a nation under siege. Songs like “The Rhythmic Parliament of the People” and “Around the Clock” stand out, with lyrics that resonate with both newcomers and longtime fans of Israeli rap.
The Comeback of Israeli Rap
Gershenman, who has been a part of the Israeli hip-hop scene since his teenage years, believes the genre is experiencing a renaissance. The album reflects the diversity of the Israeli rap community, showcasing different styles and expressions within the same art form. This renewed interest in rap music is evident in the album’s success, which has already surpassed half a million listens on Spotify.
From Radio Shows to Major Production
Gershenman’s journey in music began in his youth, listening to American rap legends like Eminem and Dr. Dre. His love for the genre led him to explore the Israeli rap scene, attending club shows and immersing himself in the culture. This exposure eventually inspired him to start his own Jigga Juice radio show at 23, which he still hosts weekly alongside working as the music editor at the radio station.
The Artist’s Perspective
Gershenman expresses his appreciation for the participating artists who were eager to contribute to “Mitz LaMax.” He notes the album’s DIY approach, which, despite the challenges, resonated with the audience. This grassroots collaboration underscores the community spirit in the Israeli hip-hop scene.
Conclusion: ‘Mitz LaMax’ as a Symbol of Resilience
In the face of adversity, “Mitz LaMax” stands out as a testament to the resilience and creativity of Israel’s rap community. The album not only celebrates the genre but also offers an emotional sanctuary for listeners during tumultuous times. Gershenman’s story highlights the power of music to bring people together and provide a voice for those navigating life in a nation at war.
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