7-Eleven & Regenerative Farming: Securing Coffee Supplies

by Archynetys Economy Desk

Japanese retailer partners with Mitsui & Co. on plantation in Brazil

Seven-Eleven Japan is getting directly involved in coffee growing in Brazil to secure quality supplies for its convenience stores. (Source photos by Seven-Eleven Japan and Kai Ishizaki )

YOSHIHIRO HARA

TOKYO — Seven-Eleven Japan, operator of the 7-Eleven convenience store chain in the country, will this year begin supporting regenerative agriculture at a large coffee plantation in Brazil in partnership with trading house Mitsui & Co., Nikkei has learned.

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