Influencer-Praised Eco-Resort Leaves Behind a Messy Legacy

A once-celebrated eco-resort in Sweden,lauded by influencers for its “magical” and “enchanting luxury,” is now at the center of a controversy involving abandoned waste and accusations of environmental negligence. The Danish couple who ran the resort, Flemming Hansen and Mette Helbæk, are facing scrutiny after reportedly leaving behind 158 barrels of human waste upon their departure. this incident has sparked outrage and raised questions about enduring practices within the eco-tourism industry.

From Swedish Forest to Guatemalan Getaway: Financial Troubles and a Rapid Exit

Facing a reported tax liability of six million Swedish crowns (approximately €540,000), Hansen and Helbæk have relocated to Guatemala, where they have reportedly opened a new hotel. this move has fueled speculation that they were attempting to evade their financial obligations. the couple’s abrupt departure and the subsequent discovery of the waste barrels have prompted a formal investigation by Swedish authorities.

Environmental Crime or Acceptable Composting? A Battle of Perspectives

While the Swedish municipality responsible for cleaning up the waste has labeled the situation an “environmental crime,” the couple maintains that their actions were standard practice for composting toilets in Sweden. They claim to have followed all regulations and accuse the media of creating a “shit storm” of lies. However, a spokesperson for a Swedish tourist association stated they had “never seen” such a situation, casting doubt on the couple’s claims.

These are lies that provide the largest (literal) shit storm in our lives.

Flemming Hansen and Mette Helbæk, via social media

the Cost of “Eco-Pleasant” Tourism: A Growing Concern

This incident highlights the potential pitfalls of eco-tourism, where the pursuit of sustainability can sometimes fall short of its ideals. While many eco-resorts genuinely strive to minimize their environmental impact, cases like this raise concerns about accountability and the need for stricter regulations. According to a 2024 report by the Global Sustainable Tourism Council (GSTC), greenwashing remains a notable challenge in the industry, with many businesses making unsubstantiated claims about their environmental credentials.

Seeking a Second Chance: Justification or Evasion?

Hansen and Helbæk defend their decision to move to guatemala, stating that they are seeking a “second chance” for their family. They acknowledge that they might potentially be perceived as “bad guys” but express regret over the situation. However, critics argue that their actions demonstrate a lack of responsibility and a disregard for the environmental consequences of their business practices. The investigation is ongoing,and the couple could face legal repercussions if found to have violated environmental regulations.

We want to give our family a second chance. If that means we are seen as bad guys, we regret that.

flemming Hansen and Mette Helbæk