Wyndham Hotels Strengthens European Portfolio with 25 New City Hotels
Travel across Europe has seen a significant surge, welcoming over 747 million international arrivals in 2024. Capitalizing on this trend, Wyndham Hotels & Resorts is making a substantial expansion into the European market. The hospitality giant is set to add 25 new city hotels, further cementing its presence in key locations such as Germany, Austria, and the Netherlands.
Strategic Partnership with HR Group
This expansion aligns with Wyndham’s long-standing partnership with HR Group, a local leader in the hospitality sector. The newly acquired hotels will operate under Wyndham’s Trademark Collection and Vienna House Easy by Wyndham brands, providing travelers with additional accommodation options in essential urban and business hubs.
“Europe’s travel industry is experiencing a remarkable upswing, with record numbers of visitors and business travelers in cities and regions, as well as increasing attendance at events,” said Dimitris Manikis, president EMEA at Wyndham Hotels & Resorts. “Together with the HR Group, we are sending a strong signal of our commitment to key markets with this expansion and are creating even more attractive accommodation options in sought-after city destinations.”
New Hotels in Prime Locations
The 25 hotels are strategically located near cultural landmarks, business districts, and transportation hubs. Travelers can stay at the FourSide Hotel Salzburg, part of the Trademark Collection, to explore Mozart’s birthplace, or choose Vienna House Easy Amsterdam for a convenient near-airport location.
Integration and Milestones
The integration of these hotels into Wyndham’s Trademark Collection and Vienna House Easy by Wyndham brands marks a significant milestone. Ruslan Husry, chairman and CEO of HR Group, emphasized the synergy between Wyndham’s global reach and HR Group’s local expertise.
“By combining Wyndham’s global reach, advanced technology, and renowned loyalty program with HR Group’s local expertise and extensive operational experience, we are creating seamless travel experiences for business and leisure travelers,” said Ruslan Husry.
Hotel Brands and Unique Offerings
Eight of the 25 hotels will join the Vienna House Easy by Wyndham brand, offering modern and affordable stays. The remaining properties will become part of the Trademark Collection, which is known for its individually designed hotels, catering to diverse traveler preferences.
Expanding Impact
The expansion comes amidst HR Group’s recent acquisition of Centro Holding and Centro Hotel Management in 2024, another pivotal step in Wyndham’s European growth strategy. This move underscores Wyndham’s commitment to growing its footprint in Europe and enhancing the hospitality experience for travelers.
Conclusion
Wyndham Hotels & Resorts’ expansion into Europe demonstrates a strategic commitment to catering to the increasing demand for travel in the region. By partnering with HR Group and integrating new hotels into its collection, Wyndham continues to provide exceptional service and diverse accommodation options in key urban destinations across Europe.
As the European travel industry continues to flourish, Wyndham Hotels & Resorts stands poised to offer travelers a seamless and enjoyable experience in vibrant cities across Germany, Austria, and the Netherlands.
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