EA Is Salivating At The Prospect Of Loading Games Up With Ads
Electronic Arts is proposing a shift toward integrating more advertisements into console games during the development process.
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The brief
Electronic Arts is exploring the integration of in-game advertisements, describing the move as a "huge opportunity" for developers. The company suggests that console game makers should consider including these ads while games are being developed.
Coverage from OpenCritic, Kotaku, and Polygon emphasizes a critical view of the strategy, while The Game Business and thecurrent.com focus on the operational potential of EA's new advertising platform. Future developments center on whether this platform will lead to a wider increase in in-game ads across the industry.
Synthesized by Archynetys from the headlines below under a strict no-invention contract. ✓ fact-checked: all claims supported by sources Updated 1h ago.
Quick answers
What is EA's perspective on in-game ads?
EA views the prospect of loading games with advertisements as a "huge opportunity" for developers.
When does EA suggest ads should be considered?
According to The Game Business, EA believes console game makers should consider in-game ads during the development phase.
What tool is EA utilizing for this initiative?
Coverage from thecurrent.com mentions a new advertising platform developed by EA.
Coverage (6)
- EA Executive Wants Developers to Embrace In-Game Ads Insider Gaming · 8h ago
- Electronic Arts is charting out a bold new frontier in making gamers’ lives worse Polygon.com · 8h ago
- Get Ready For Even More In-Game Advertisements, As EA Thinks It's A "Huge Opportunity" For Developers OpenCritic · 8h ago
- Could EA’s new advertising platform open the floodgates for in-game ads? thecurrent.com · 8h ago
- EA: Console game makers should consider in-game ads during development The Game Business · 8h ago
- EA Is Salivating At The Prospect Of Loading Games Up With Ads Kotaku · 8h ago
Topics
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