7 trends tracked about this subject — the full history, oldest to newest below.
EA is redefining in-game advertising by integrating ad placements directly into the development stage of its largest franchises.
Electronic Arts is moving to integrate advertising directly into the game development process, sparking industry-wide debate.
Samsung's latest marketing campaign features a 'brand new shape' for the Z Fold 8 in a Spider-Man tie-in.
The Cannes Lions advertising festival highlights a clash between traditional creativity and an industry in flux, blending high-stakes awards with high-profile luxury.
OpenAI is pivoting toward the advertising sector with a high-stakes push to integrate ads into ChatGPT.
The Cannes Lions Festival returns with a marked power shift toward creators and the integration of AI projections.
Brooklyn Beckham's DoorDash ad has sparked a family feud and intense media scrutiny.