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Moor Insights and Strategy principal analyst Robert Kramer said that the new offering is a “strategic move” in applying decades of Teradata IP to automate and scale AI-driven CX operations, emphasizing integration, real-time data signals, and AI model deployment within an enterprise-grade platform.
Teradata has a history of providing CX solutions, particularly through its Vantage CX platform, introduced in 2019 and marketed as a comprehensive customer data platform (CDP) combined with analytics.
“The Vantage CX platform is designed to manage large amounts of customer data and support marketing, sales, and service use cases with analytics-driven customer insights and journey orchestration,” Kramer said.
