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Automobiles
Lower tariff rate and price hikes help mitigate cost in second half
Newly made Subaru vehicles sit at a port in Yokohama, Japan. Imports make up about half of the company’s sales volume in the U.S. © Reuters
SEIYA OTA
December 25, 2025 04:06 JST
TOKYO — Subaru is on course to significantly reduce U.S. tariffs’ impact on earnings this fiscal year, helped by the lowering of the auto levy and price hikes, enabling the Japanese automaker to stick with its long-term goal of eventually selling over 1.2 million vehicles globally.
