Rolls-Royce is divided between combustion and electrified engines. The British brand has decided to listen to buyers, They don’t want an electric supercar valued at several tens of thousands of euros.
The manufacturer has decided once and for all that the customers themselves choose the future of the brand. The company is preparing an electric Rolls-Royce that will be presented in the coming weeks.
This news comes after knowing the brand’s new plans. The CEO of Rolls-Royce has confirmed that They abandon the idea of a fully electrified fleet before 2030.
The Coachbuild Collection program is consolidated
The brand aims to convince customers that an electric Rolls-Royce is worth it, although the task will not be easy. The manufacturer has confirmed that they are recovering the Goodwood customization program, now called the Coachbuild Collection.
Rolls-Royce assures that Clients with a “special affinity” will be invited to one of your “private offices”. Here they will be able to design their limited production automobile vehicles.
“It was clear that they wanted to see not only what Rolls-Royce would create if left to its own imagination and with the freedom that bespoke coachbuilding offers, but that they also wanted to witness that process at every stage,” according to Chris Brownridge, CEO of the brand.
The expansion of the body customization program It comes after the success of previous limited production models. The Sweptail, inspired by the legendary Rolls-Royce Phantom, was born in 2017 as its first model with a custom body.
The then CEO, Torsten Müller Otvös, claimed that it was “probably the most expensive new car in history.” Shortly after, the Rolls-Royce Boat Tail arrived, a convertible presented in 2021.
Goodbye to the V12 for the Specter
Buyers have made it clear that they do not want to say goodbye completely to the V12 engines, they are still the brand’s best sellers, but Rolls-Royce has other plans. This engine It begins to coexist with electric cars like the Specter.
Rolls-Royce intends to make a progressive transition to electric cars throughout this decade, and the Coachbuild Collection program will play an essential role in convincing the hesitant.
The next Rolls-Royce sports car with a custom-designed body will be the first with electric propulsion. The three previous models They were equipped with the brand’s 6.75-liter V12 gasoline engine.