03.09.2025 (Carsten Rampacher)
Image source: Samsung
Now IFA-Time is, and Samsung already publishes information about the news that can then be seen in the City Cube in the south of the Berlin exhibition center.
Samsung integrates Microsoft Copilot in 2025 TVs and smart monitors
Samsung Electronics integrates Microsoft Copilot into the 2025 generation of in -house TVs and smart monitors. With this partnership, Samsung continues to expand the spectrum of personalized, intelligent functions on Samsung screens and thus takes the next development step for Vision AI.
With the integration of copilot into TV or monitor, users can conveniently activate Microsoft’s powerful AI companions at a voice command or the push of a button via the remote control, regardless of whether for quick search queries, interactive learning or high comfort in entertainment.
Networked AI experience for home
In addition to the latest updates for Click to Search and the voice assistant Bixby, Copilot stands for a comprehensive use of use that can include more context and offers expanded options than before. The integration of Copilot is also ready for Samsung Daily+, the lifestyle platform, for example for entertainment, wellness, cuisine.
The copilot can be activated via Samsung Tizen OS Home, Samsung Daily+ and Click to Search and opens up numerous applications. Users can speak with the TV or Smart Monitor very naturally to obtain individual recommendations, relevant information and interactive learning offers: from spontaneous questions about films, facts about actresses or athletes, and athletes to content summary to support in language learning and explanations of complex topics. Copilot enables quick answers directly to the large screen.
Sound, light, action: Samsung introduces completely renewed sound tower
Image source: Samsung
Samsung presents the new Sound Tower models ST50F and ST40F at IFA 2025. The portable devices combine powerful acoustic properties with dynamic lighting staging and thus enable intensive party experiences for a wide variety of occasions.
Best sound for every occasion
With its completely redesigned and acoustically improved design as well as an output of up to 240 watts (ST50F) compared to the previous model, the sound tower provides emphatic sound with high clarity and rich bass. The Samsung WaveGuide technology elicits the dual Dome-Tweeter a maximum of performance: the sound days are expanded and balanced, heights are noticeable. Meanwhile, the dual Woofer ensure powerful basses that can be adapted to the individual preferences with three modes deep, punch, punchy and gentle. Four other modes – standard, wide, stage and outdoor – give even more options to individualize the sound. From grill festival in the garden to the well -attended dance floor, so to speak. For an even more comprehensive sound experience, there is also the possibility to connect several devices via Auracast Group Play or via stereo play in the True Wireless Stereo mode.
With a battery life of up to 18 hours (ST50F) 1 and interchangeable battery, the sound tower offers long-lasting sound enjoyment, and in practically any weather. Because the device is protected from splash water according to IPX4.
Light that moves. Mood that inspires.
Party Lights+ is also on board for the right visual party support. The system offers five preset color moods and 6 lighting patterns. These can be easily controlled by app so that the LEDs move synchronously to music and change colors and effects. As a result, the Sound Tower creates an atmosphere according to its own wishes: from a dynamic festival mood to the relaxed sundowner. 5 light zones ensure a 360-degree effect:
- Track lights around the Woofer as a signature element
- Ring Lights for bright colors around the tweeter
- Line lights as a stylish frame around the housing
- Crystal Lights on the floor for a plus on visual energy
- Handle Light illuminates the housing and the end devices as a thinking feature for control and style
Free stage
Thanks to integrated DJ Booth, karaoke mode and the possibility of connecting a guitar, a live club and every garden become an open-air stage from every living room. The Sound Tower is the mobile entertainment system for all cases.
Design that convinces. Technology that practically participates.
The sound tower is robust, stylish and portable. Due to the clever grip & roll design, it is mobile-whether with a handle (ST40F) or with rollers and extendable telescopic handles (ST50F). The design makes the change from the living room to the park particularly easy. The two models of the Sound Tower offer the right package for different requirements:
- ST50F: 240 watts, up to 18 hours of battery life, 6.5 inch woofer, 25mm tweeter, telescopic handle, roll, IPX4 protection
- ST40F: 160 watts, up to 12 hours of battery life, 5.25 inch Woofer, 20mm tweeter, integrated handle, IPX4 protection
The Samsung Sound Tower will also be available in Germany from the end of this year.
Special: Carsten Rampacher, Philipp Kind
Photos: Samsung
Date: September 03, 2025
