It is added that at the end of October, buyers will be able to choose from more than 120 new goods – a whole new range of private brand.
The first Salling products will soon appear on Rimi store shelves. These are mainly undergrowth products – pasta, coffee, various biscuits and daily household and personal hygiene goods. Among the new products are those marked with the Sallling Oøko eco -friendly sign. It guarantees the organic origin of the ingredients.
According to Vaidas Lukoševičius, CEO of Rimi Lietuva, the arrival of the private brand Salling products is an important strategic step forward and great benefits to customers throughout the Baltic region.
“Salling Group has opened up new opportunities: with access to international experience, higher production volumes and stronger sources of supply, we can offer a broader range of high quality, economical products. We are particularly pleased that some of this range will be produced here in the Baltic States, thus strengthening our connection to the region, shortening supply chains and supporting local businesses.
For example, detergents are made in Estonia, gluten -free chips, and organic crackers in Latvia. This new range will also expand our “no” product line, with more gluten -free products on store shelves and alternatives to vegetable origin, which match the growing demand for various nutritional choices and conscious consumption, ”says V. Lukoševičius.
Part of the range will replace similar products previously supplied from the former RIMI owner, ICA Grupen. By 2026 The ICA brands – ICA, ICA, ICA Basic, I Love Eco and APT HJärtat – will be completely removed from Rimi stores.
In addition to the above changes, about a third of the new range will consist of brand new products that will expand the supply of Rimi Baltic and give customers more variety. These are product lines that have not been in Rimi so far.
DELFI recalls that a deal was completed in June this year, and the Danish company Salling Group bought a Rimi Baltic chain from the Swedish retail company ICA Grupen for $ 1.3 billion. euros. Read more here.
