Table of Contents
- Introduction
- The Rise and Fall of Chinese Motor Manufacturers in Indonesia
- QJMotor’s Commitment to Quality and Service
- Branding Strategy and Market Position
- Expanding Dealer Networks
- After-Sales Support
- Establishing a Local Factory
- A Brief History of QJMotor
- Conclusion
Introduction
Jakarta – The Indonesian motorcycle market has seen its fair share of transformations. Historically dominated by competitive pricing from Japanese brands, it was once a battleground for affordable Chinese motorcycles. Today, a new player is stepping into the fray, aiming to make a mark in the 250cc and above segment with quality and innovation. QJMotor, a brand with a strong global pedigree, is making a significant push to capture a slice of the Indonesian motorcycle market.
The Rise and Fall of Chinese Motor Manufacturers in Indonesia
In the early 2000s, Chinese motorcycles were a household name in Indonesia. Brands like KTM ‘Inul,’ produced under Asia Putra Perkasa-Kingtown Tian Ma (APPKTM), and others, including Jialing, Sanex, and Zhongsen, capitalized on their affordable prices and availability. However, the Chinese motorcycle manufacturers’ dominance began to wane by 2009. One of the primary reasons for this was consumer skepticism regarding the quality and durability of these vehicles.
QJMotor’s Commitment to Quality and Service
Recognizing the past challenges and building on established trust, QJMotor is entering the Indonesian market with a clear and strategic approach. The brand is determined to excel not just in terms of pricing but in quality and customer service. This commitment is evident in their long-term strategy of investing in local manufacturing, as QJMotor is currently constructing a factory in Delta Mas, Cikarang, Jawa Barat. This is a significant step towards building a reputation for reliability and craftsmanship.
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Branding Strategy and Market Position
QJMotor’s branding strategy emphasizes quality and performance. To solidify this image, the brand has participated in global racing events, including Moto3, Moto2, and World Superbike (WSBK). This involvement demonstrates that QJMotor’s motorcycles meet international standards and showcases their commitment to excellence.
Vice President Branding and Marketing Communication QJMotor Industry Indonesia, Budi Kurniawan, stated, “Our participation in these races proves that our quality is on par with global standards. The commitment to racing also reflects our dedication to developing motorcycles that push the boundaries of performance.”
Expanding Dealer Networks
To support its market entry, QJMotor is rapidly expanding its dealer network in Indonesia. The brand aims to establish a robust dealer network by the end of 2025, with a target of setting up over 20 dealer points. As of now, QJMotor has operational dealerships in several cities around the country.
VP National Sales Commercial PT QJMotor Industry, Pieter, said, “We are on track to achieve our goal. Currently, we have nine dealerships operating across different regions, and we are planning further expansions to ensure better service and availability for our customers.”
After-Sales Support
Quality service post-purchase is crucial for retaining customers. QJMotor acknowledges this and is committed to providing top-notch after-sales support. The company offers a comprehensive warranty program to instill confidence in its customers.
“Our warranty coverage includes the frame for 5 years or 50,000 kilometers, the engine for 3 years or 36,000 kilometers, and the electricity system for 2 years or 24,000 kilometers,” explained Irvan Yuniardi, VP Aftersales & Commercial Service PT QJMotor Industry Indonesia.
Establishing a Local Factory
The construction of a local manufacturing facility is a milestone for QJMotor. This investment in Indonesia not only supports the local economy but also ensures that the motorcycles sold in the market are tailored to local standards and preferences.
A Brief History of QJMotor
QJMotor was founded in 1985 in Wenling, Zhejiang, as Qianjiang Motorcycle Co, Ltd. Over the years, the company has grown into one of China’s leading motorcycle manufacturers. Its journey includes going public in 1999 on the Shenzhen Stock Exchange and expanding through acquisitions and strategic partnerships. Notable among these are the acquisition of Benelli in 2005, the inclusion in Geely Holding in 2016, and a collaboration with Harley Davidson in 2019. The company has also collaborated with world-renowned component manufacturers like Marzocchi, Kayaba, Brembo, and Bosch to ensure premium quality and innovative design.
Conclusion
As the Indonesian motorcycle market continues to evolve, QJMotor presents a compelling case. With a focus on quality, performance, and a growing dealer network, the brand is well-positioned to capture a significant share of the market. The establishment of a local manufacturing facility further solidifies its commitment to the Indonesian market, making it a formidable player for consumers and industry players alike.
Stay tuned for more updates on QJMotor’s progress and achievements in the Indonesian market. Your feedback is valuable to us, so feel free to share your thoughts and experiences with the brand.
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