Newell’s Old Boys, an argentine soccer club, has entered into a strategic alliance to tokenize the training rights of its players. The agreement, facilitated by the Professional Football League of AFA, will see 20 players who were developed at the club added to the platform. These players include prominent figures such as Lionel Messi, Lisandro Martínez (defender for the Argentine National Team and Manchester United), and Brain Aguirre, a current player for Boca.

Santiago Roncoroni, Commercial and Marketing, stated, “For us it is a great honor that the best player in history is digitized on the platform.From this alliance, anyone You will be able to own a percentage of the next transfer of Leo financing Newell’s his trainer club.”

Tokenization: A New Era for Soccer Investment

The tokenization of Messi and other players aims to enhance the connection between players,clubs,and fans,representing a new form of participation in sports. Roncoroni added, “Thanks to the use of technology, this possibility could be unlocked so that what only happened in recreational experiences can now occur in reality.”

“We also give the community an active role in the construction of this new sports ecosystem.”

The tokenization process involves digitizing the training rights of players into tokens, which are assets that can be acquired by anyone. When a player is transferred to another club,the owners of these tokens receive a proportional share of the transfer fee. This system provides the trainer club with a new avenue for advance financing.

Benefits for clubs and Fans

this approach allows clubs to receive liquidity to enhance their sports infrastructure, access immediate capital, diversify income streams, promote international brand growth, and strengthen their role in talent development.Simultaneously occurring, users can participate in a market that has historically been reserved for investors, with transparency and the backing of real sports contracts.

Company Growth and Future Plans

Sence its inception, the company has expanded its model to 8 countries, with 17 associated clubs and 135 tokenized players. Notable players include Emiliano “Draw” martínez, Alexis Mac Allister, Nicolás Tagliafico, and now lionel Messi. The total volume of invertible assets on the platform currently stands at US $5.4 million, with 55 thousand registered users.

Roncoroni noted, “Prior to the creation of the company, we saw that people were looking for ways to be close to the world of sport, which is why sports bets had such great growth in recent years. This new possibility shows a new path of participation where beyond the reward for each person,there is a social purpose,finance the training clubs so that they can continue forming players.”

Data indicates that successful tokenization cases yield an average annual percentage rate of 31.2%. Approximately 15% of tokenized players have been transferred to new clubs, triggering payouts to token holders. With 9 cases in 2024 and 11 cases in 2025, the average investment return is 14.80%, with an average yield time of 174 days from launch to payout.

Win Token: Empowering the Community

In addition to tokenizing newell’s training rights, the platform is introducing the Win Token, a governance utility token issued on the Ethereum network.

holders of Win Tokens gain access to exclusive benefits and can participate in key decisions within the platform, empowering fans and investors and opening the door to expansion into new markets.

Santiago Roncoroni explained, “The launch of the Win token ($ Wins) is a natural step in our growth: we not only digitize football rights, We also give the community an active role in the construction of this new sports ecosystem”.

Amelia Stein is a financial journalist covering the intersection of sports and technology. She has written for several publications and is an expert in the field of digital assets.