Future Trends in Community Fundraising: Lessons from Make March Matter
The Evolution of Community Fundraising
Community fundraising has long been a cornerstone of charitable efforts, but the landscape is rapidly evolving. The 10th Annual Make March Matter campaign by Children’s Hospital Los Angeles (CHLA) exemplifies how local businesses and community members can rally together to support a critical cause. This month-long initiative, which has been running since 2015, offers numerous ways to support CHLA, from dining at participating restaurants to shopping at favorite stores.
The Impact of Community Engagement
One of the standout features of the Make March Matter campaign is its ability to engage the community in a variety of ways. For instance, the LA Kings will host a CHLA Title Night on March 8, with a portion of the proceeds from select games also going to the campaign. Similarly, the University of Southern California’s Trojan Dance Marathon will raise funds for CHLA on the same day. These events not only raise funds but also create a sense of community and shared purpose.
Did you know? The LA Kings have been actively involved in community fundraising for years, donating millions to local charities through various initiatives.
Innovative Fundraising Ideas
The campaign features a mix of one-day events and month-long initiatives. Dairy Queen, for example, will host "Dip It for Kids Day" on March 20, where customers can dip their cone for free with a donation to CHLA at participating LA locations. This type of event is not only fun but also highly engaging, encouraging participants to support a good cause while enjoying a treat.
Pro Tip: For businesses looking to get involved in community fundraising, consider hosting events that align with your brand. This not only increases engagement but also reinforces your brand’s values.
The Role of Technology in Fundraising
In the digital age, technology plays a crucial role in fundraising efforts. The Make March Matter campaign leverages online platforms to provide detailed information on participants and how to support CHLA. This includes creating personalized fundraising pages, which allow individuals to set up their own campaigns and track their progress.
Future Trends in Community Fundraising
As we look to the future, several trends are emerging that could shape community fundraising efforts:
- Virtual and Hybrid Events: With the rise of remote work and digital engagement, virtual and hybrid events are becoming more popular. These events allow for broader participation and can reach a global audience.
- Social Media Integration: Social media platforms are increasingly being used to promote fundraising events and engage with donors. Live streaming, social media challenges, and influencer partnerships are effective ways to amplify a campaign’s reach.
- Corporate Social Responsibility (CSR): More businesses are incorporating CSR into their operations, recognizing the value of community engagement and social impact. This trend is likely to continue, with companies looking for ways to support local causes while enhancing their brand image.
Key Participants and Events
Here is a summary of some key participants and events in the Make March Matter campaign:
| Participant/Event | Date/Details |
|---|---|
| LA Kings CHLA Title Night | March 8, with additional proceeds from select games |
| USC Trojan Dance Marathon | March 8 |
| Dairy Queen "Dip It for Kids Day" | March 20, free cone dip with a donation to CHLA |
| Jimmy Choo Charity Shopping Event | Various dates throughout March |
| Eataly Cooking Classes | Various dates throughout March |
| BJ’s Restaurant and Brewhouse | Throughout March |
| Randy’s Donuts | Throughout March |
| Cuddle Paws | Throughout March |
| Angelini Osteria | Throughout March |
FAQ Section
Q: How can I get involved in the Make March Matter campaign?
A: You can get involved by participating in events hosted by local businesses, creating your own fundraising page, or simply making a donation.
Q: Are there any virtual events for those who can’t attend in person?
A: While the article does not specify virtual events, it is likely that some participants may offer virtual options. Check the campaign’s website for the latest information.
Q: How do I know if my favorite local business is participating?
A: Visit the Make March Matter campaign website for a list of all participants and details on how each business is giving back.
Reader Question
Which local businesses or events are you most excited about participating in this year? Let us know in the comments below!
Call to Action
Join the Make March Matter campaign and make a difference in the lives of CHLA patients. Whether you’re a local business looking to get involved or an individual eager to support a good cause, there are numerous ways to participate. Check out the campaign’s website for more details and start making March matter today!