Challenges and Opportunities in A luoi’s Tourism sector

A Luoi, with its serene landscapes and rich cultural heritage, holds immense potential for community-based tourism. However, despite the idyllic setting and unique experiences offered, the region faces notable hurdles in attracting a consistent flow of visitors. While tourists are drawn to the ancient houses, ceramic workshops, and culinary traditions, the sporadic nature of visits poses a challenge to the sustainability of the local tourism model.

Sence 2018, A Luoi has made strides in recognizing tourist destinations, with 15 sites acknowledged by the City people’s Committee, including 12 community-based ecotourism destinations. Efforts are underway to connect these sites, create new tourist routes, and attract investors to diversify tourism products. However, the impact of these initiatives remains limited.

Visitors do not come steadily, so there is a difficulty in the local tourism model itself.

Hoang Tan Min, local tourism worker

According to the Ministry of Tourism, community tourism accounts for only about 10% of the total visitors to the region. This low percentage raises concerns about the long-term viability of the current tourism strategy. The key to success lies in increasing visitor numbers and ensuring a more stable and sustainable tourism model.

Addressing the Deficiencies: Quality, Promotion, and Connectivity

One of the primary challenges facing A Luoi’s community tourism is the quality of goods and services. limited investment resources have resulted in subpar offerings, hindering the region’s ability to compete with more established tourist destinations. Moreover, the promotion of A Luoi’s tourism image remains inadequate, failing to capture the attention of a wider audience.

Another critical issue is the lack of professional expertise among local tourism workers. With human resources primarily consisting of locals with limited training, there is a need for capacity building and skill development. Additionally, improved connectivity to other areas and established tourism routes is essential to integrate A Luoi into the broader tourism ecosystem.

The difficulty of Tantanu and local community tourist destinations is that the quality of goods and services is not high due to lack of investment resources. in addition,the work of promoting the tourism image of the destination is still limited.

Vice Chairman of the Urban tourism Association

Strategic Planning for Sustainable Growth: A Vision for 2030

The City People’s Committee has acknowledged these challenges and is taking proactive steps to address them. On April 8, 2025, the city announced a extensive tourism development plan (157/KH-UBND) for the period of 2025-2030. This plan aims to increase the proportion of tourists visiting community destinations by 5-10% annually, with a target of 30% of all tourists participating in community tourism by 2030.

The plan includes conducting research to develop effective community tourism models and providing investment support. A pilot program will establish local tourism and craft villages, linking tourism development with rural agricultural tourism. This integrated approach seeks to create a more holistic and sustainable tourism ecosystem.

A Multifaceted Approach: Guidelines, Products, and Infrastructure

To achieve its aspiring goals, A Luoi is adopting a multifaceted approach that encompasses several key areas. Local governments and tourism industries are focusing on developing guidelines for community tourism, creating unique tourism products, and promoting green and sustainable tourism practices. Improving the quality of tourist destinations and aligning tourism products with new rural construction initiatives are also priorities.

One of the key strategies is to leverage the region’s unique assets, such as the exploration lagoon, Luon Cuan-Nguyen Biou Village, Puok Teak Ancient Village, Tan Tien Conventional Paper Flower Craft Village, and Shin Village minhwa Village. By developing and enhancing tourism products that showcase these attractions, A Luoi can differentiate itself and attract a wider range of visitors.

The city plans to establish five to seven community tourism models centered around traditional craft villages, including Tuy Xuan Hyang Village, Puok Teach Pottery Village, Tui Banhnon Hat Village, bao Lajo Village, and Tan Tien Paper Flower -Sin Village Pictures. Additionally, the development of tourism farms and palm stay tourism models linked to cultural experiences is underway. A pilot program will offer immersive experiences that explore A Luoi’s culture, history, and cuisine.

Investing in Infrastructure and Embracing Digital Technology

Recognizing the importance of infrastructure, A Luoi is prioritizing investments in plans, infrastructure, and technical facilities to support local tourism development. This includes upgrading road systems, lighting, parking, signage, and details technology infrastructure. The goal is to create a seamless and enjoyable experience for visitors, encouraging them to stay longer and spend more.

Digital technology is also playing a crucial role in A Luoi’s tourism strategy. By promoting and applying digital tools, the region aims to enhance its online presence, reach a wider audience, and provide visitors with convenient access to information and services. Furthermore, efforts are underway to improve the skills and expertise of local residents, enabling them to participate more effectively in tourism activities.

Preserving and promoting cultural values is another key focus. By safeguarding the region’s unique heritage and integrating it into the tourism experience, A Luoi can create a more authentic and enriching experience for visitors, while also ensuring the long-term sustainability of its cultural assets.