Spotlight on Korean Creativity: Three Judges Selected for LIA 2025

The London International Awards (LIA) have announced their jury for the 2025 edition,featuring three prominent creative minds hailing from South Korea. This selection underscores the growing influence and recognition of Korean advertising and creative talent on the global stage. The judges, kim Jung-ah, Kim Hong-tak, and Billy Matt, bring a wealth of experience and expertise to the judging panel.

diverse Expertise across Key Categories

Each judge will contribute their unique outlook to different categories, ensuring a thorough and insightful evaluation of the submitted work.

Kim Jung-ah: Shaping Ambient experiences and Print Media

Kim Jung-ah, vice President and Chief Creative Officer (CCO) at INNOCE, will lend her expertise to the Ambient & Activation, Billboard, Poster, and Print categories. With a career spanning over two decades, Kim has spearheaded triumphant campaigns for major brands like Hyundai Motor, Samsung Electronics, and Google.Her track record includes accolades from prestigious international advertising festivals, including Cannes Lions and the new York Festival.

Kim jong -ah is the world’s largest creative festival… has proved its highest level of creative ability not only in Korea but also in global.

Kim Hong-tak: Navigating the Digital Landscape

Kim Hong-tak,CCO of Faulus,will focus on the Digital and Use of Social Media & Influencers categories.His extensive experience includes serving as an Executive Creative Director (ECD) at Cheil Worldwide Creative Innovation Group, with assignments in Seoul, New York, Beijing, and Shanghai. Kim’s work has been recognized at Cannes, One Show, and D&AD, among others.

billy Matt: Transforming business Through Creativity

Billy Matt, CCO of Han River, will evaluate entries in the Creativity in B2B and Transformative Business Impact categories. Matt’s background includes roles at German Creative tea and Cheil Worldwide, where he led global campaigns for Samsung Mobile and Volkswagen China. he has also garnered awards from Cannes Lions, Spike Asia, and Adfest.

The London International Awards: A Global Platform for Creative excellence

The LIA, established in 1986, is a prestigious global awards show celebrating creativity and innovation in advertising, digital media, and design. The awards attract entries from agencies and creatives worldwide, setting a high benchmark for industry standards.

The 2025 LIA accepts submissions of work executed, published, or broadcast between July 1, 2024, and August 31, 2025. The on-site judging will take place at the Encore @ Wynn las Vegas hotel from September 25 to October 3, with finalists announced between September 29 and October 5.

The Growing Prominence of Korean Creative Talent

The inclusion of three Korean judges in the 2025 LIA jury reflects the increasing influence of Korean creative talent on the global stage. South korea has emerged as a hub for innovation in advertising and digital media, with agencies and creatives consistently producing award-winning work. This trend is further supported by the increasing investment in the creative industries within South Korea, fostering a vibrant and competitive habitat.

According to a recent report by the Korea Creative Content Agency (KOCCA), the country’s content industry saw a 10% increase in revenue in 2024, driven by the success of K-pop, K-dramas, and innovative advertising campaigns. This growth underscores the importance of recognizing and celebrating Korean creativity on international platforms like the LIA.

Reimagining the Advertising Awards Landscape

In a world saturated with advertising awards, the London International Awards (LIA) distinguishes itself by prioritizing creative integrity and transparency. Born from a desire to address the creative community’s needs, LIA continues to evolve, maintaining its core values of fairness and inclusivity.

A Jury of Global Experts: Diversity and Fairness at the Forefront

LIA’s judging panel comprises leading professionals from across the globe. The selection process emphasizes diversity and representation, ensuring a wide range of perspectives. Judges represent various regions, companies (including holding companies and independent agencies), networks, and clients.This commitment extends beyond mere compliance with DEI&A (diversity, equity, inclusibility, accessibility) standards. The goal is to genuinely reflect the multifaceted voices within the advertising industry. Every entry is meticulously reviewed and judged based on impartiality.

According to a 2024 study by the World Federation of Advertisers, diverse teams are 70% more likely to capture new markets. LIA’s commitment to a diverse judging panel directly addresses this need for broader perspectives in evaluating creative work.

unveiling the Judging Process: A Unique Educational Opportunity

What truly sets LIA apart is its commitment to transparency.It stands as the only global advertising festival that opens its screening process to observers. Media representatives, the Global Creative Excellence Team, and emerging creative talents are invited to witness the judging firsthand. This unprecedented access provides invaluable educational opportunities, allowing the next generation of creative professionals to learn the intricacies of evaluating advertising campaigns.

By publicly disclosing the whole process, it provides unique educational opportunities that next -generation creative talents can experience and learn the screening process.

Looking Ahead: The Anticipation Builds

The advertising world eagerly awaits the declaration of the LIA winners on November 4th.As the date approaches, the industry buzzes with anticipation, eager to see which campaigns will be recognized for their creative excellence and innovative approaches. The LIA continues to be a benchmark for creative advertisement and a party of the industry’s best.