Pixel 10 Pro XL: A Price Hike on the Horizon?

The upcoming Pixel 10 Pro XL, Google’s flagship model, may see a price increase compared to its predecessor.According to sources, the price could rise by approximately $100 USD. Considering the Pixel 9 Pro XL launched at €1,199 in Europe, a similar price adjustment could push the Pixel 10 Pro XL to around €1,299 at launch. However, the standard Pixel 10 and Pixel 10 Pro are expected to maintain price parity with their Pixel 9 counterparts, which debuted at €899 and €1,099 respectively in Germany.

Unexpected Turn: Pixel 10 Pro Fold Could See a Price Drop

In a surprising twist, the Pixel 10 Pro Fold might be priced lower than its predecessor. Leaks suggest a critically important price reduction of around $200 USD. Given the Pixel 9 Pro Fold’s hefty €1,899 price tag in Germany, this decrease could make the foldable device more appealing to consumers and help Google gain a stronger foothold in the competitive foldable market. As of early 2025, Samsung dominates the foldable market with over 70% market share, followed by Huawei and other emerging brands. A more accessible price point for the Pixel Fold could disrupt this landscape.

Google’s Long-Term Vision: Stability Until 2028

Reportedly, Google aims to maintain its current smartphone lineup, including the core Pixel models and a more affordable “A-series” device, until 2028. The company also intends to keep prices relatively stable. Furthermore, Google plans to aggressively reduce the price of the foldable device by 2028, perhaps reaching a target of $1,500 (approximately €1,359).This strategic move could position Google as a leader in affordable foldable technology.

Caveats and Considerations: External Factors Could Impact Pricing

While these leaks offer intriguing insights, it’s crucial to remember that the information may not be entirely up-to-date. geopolitical tensions,such as potential tariff increases,could significantly impact Google’s plans. As a notable example, analysts have warned that escalating trade conflicts and tariffs exceeding 100% on Chinese goods—where a significant portion of smartphones are manufactured—could cause iPhone prices to skyrocket from around $1,000 to $3,500. This scenario could also affect the Pixel lineup.Moreover, the leaked prices primarily pertain to the US market, and Google may adopt different pricing strategies for Europe. Therefore, these figures should be viewed with caution.

The leaked prices are still to be enjoyed with caution – so wait and see the motto.