Elevating Women’s Empowerment Through Premium Tequila: Geneba’s Strategic Expansion

Geneba Tequila, a brand celebrated for its ultra-premium, woman-crafted tequila, is making notable strides in expanding its retail footprint.The brand recently announced a pivotal partnership with Binny’s Beverage Depot, a leading retailer in Illinois renowned for its extensive selection of wines, spirits, and beers. This collaboration marks a major milestone for Geneba, placing its bottles in 15 select Binny’s locations across the state.

A Defining Moment: Connecting with Community Across Illinois

IngridLaVon, the founder of Geneba Tequila, expressed her enthusiasm about the partnership, stating that it represents a “defining moment” for the brand, especially after only two months since its launch. She emphasized the brand’s mission to unite women through extraordinary tequila, fostering connections and empowerment. The availability of Geneba Tequila at Binny’s locations will enable the brand to reach a broader audience within Illinois.

This is a defining moment for Geneba after only two months of launching. Our mission has always been to bring women together through exceptional tequila that empowers us to gather and grow while creating the lives we deserve. Being on shelves at Binnys allows us to connect with even more of our community across Illinois.
IngridLaVon, Founder of Geneba Tequila

Crafted with Care: The Essence of Geneba Tequila

Geneba Tequila is meticulously handcrafted in Jalisco-Degollado, Mexico, using 100% Blue Weber agave. The agave is slow-cooked in conventional ovens and double-distilled in small batches to ensure purity and flavor integrity. The tequila is free of additives,sugar,and gluten,offering a smooth and authentic experience.This commitment to quality aims to make premium tequila more accessible without compromising on its essence.

More Than just a Spirit: A Tribute to Legacy and Empowerment

Founded in honor of IngridLaVon’s late mother, Geneva, geneba Tequila stands out as one of the pioneering tequila brands created by an African American woman, specifically catering to women who appreciate quality, meaning, growth, and style in their choice of spirits. This unique positioning resonates with a growing segment of consumers seeking brands that align with their values.

Rapid Growth and recognition: Geneba’s Impressive Trajectory

Since its launch earlier this year, geneba Tequila has experienced remarkable growth, selling over 150 bottles within the first 48 hours. The brand has also garnered recognition as a “10 Black-Owned Brand to Watch” by The Spirits Business and was featured as the tequila of choice at the 2025 Academy Awards gifting lounge. This rapid momentum underscores the brand’s strength and the market’s appetite for innovative and authentic offerings.

Lynn Woolfolk Jr., Chief Operating Officer of Geneba Tequila, highlighted the company’s focus on enduring scaling while preserving the brand’s core values. this approach ensures that Geneba Tequila remains unique and continues to resonate with its target audience.

Availability and Tasting Notes: Experience Geneba Tequila

Geneba Tequila, characterized by its vibrant notes of vanilla, light pepper, and red apple, is ideal for sipping neat or enhancing crafted cocktails. It is currently available at select Binny’s beverage Depot locations across Illinois and online in 39 states. For those interested in collaboration or tasting opportunities,further information can be found at www.GenebaTequila.com, and on social media channels @genebatequila.

The Rise of Women-Owned Spirits Brands: A Growing Trend

Geneba Tequila’s success reflects a broader trend in the spirits industry: the rise of women-owned and women-focused brands. according to a recent report by the Distilled Spirits Council of the United States (DISCUS), women are increasingly influencing purchasing decisions in the spirits market. Brands that cater to this demographic with authentic stories and high-quality products are poised for significant growth. Geneba Tequila’s commitment to women’s empowerment and its dedication to crafting a premium tequila experience position it as a leader in this evolving landscape.