Formula E Sees Record TV Audiences Across São Paulo and Mexico City in Rounds 1 and 2 of Season 11

In a significant milestone for Formula E, the electric motor racing series has announced record-breaking TV audiences for the opening rounds of Season 11 in São Paulo and Mexico City. The Mexican E-Prix saw a cumulative audience of 80% more viewers in the US compared to the 2024 Las Vegas GP, marking the highest single-programme viewership in Formula E history. This impressive growth highlights the increasing popularity of the sport in the US.

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UK Sees Significant Surge in Viewership

In the UK, Formula E has witnessed a strong surge in fan interest with a 120% increase in viewership for the São Paulo E-Prix compared to the same race in Season 10. A new free-to-air broadcast deal with ITV has enabled fans to watch the sport live on ITV4 and ITVX. This partnership has not only enhanced accessibility but also driven engagement.

Record-Breaking Viewership in Brazil and Mexico

The opening round in Brazil recorded a staggering cumulative audience of 40 million viewers, making it the most-viewed opening round and one of the most-watched races in Formula E’s 11-season history. Viewership growth in Mexico also showed a 10% increase year-on-year, demonstrating consistent and growing demand for the sport. Beyond the Americas, fans across Europe displayed a strong appetite for Formula E, with viewership in Germany and France surging by 65% and 64%, respectively.

Formula E’s Excitement and Success Drives Audiences

Aarti Dabas, Chief Media Officer of Formula E, expressed her delight with these record-breaking numbers, stating, “This strong start to the 11th season, with our new and existing broadcast partnerships delivering record audiences in our key markets, is a testament to our accelerated fan growth and the exciting racing spectacle put on by our elite drivers in their new cutting edge GEN3 Evo cars. With 14 more races to come, we are firmly on track to deliver our biggest season ever and take our racing spectacle to more fans than ever before.”

Source data: Nielsen via Kantar

• *Cumulative audience is calculated by the standard industry method, representing the total number of unique individuals who tuned in for at least one minute.

• Formula E measures numbers as overnight snapshots, differing from the final consolidated numbers recorded by F1.

Jeddah E-Prix Set to Host First Double-Header Event of the GEN3 Evo Era

The Kingdom of Saudi Arabia will play host to consecutive Formula E rounds, with the 2025 Jeddah E-Prix Rounds 3 and 4 taking place on February 14 and 15, 2025. This event marks the first visit to Jeddah and will be the first double-header event of the new GEN3 Evo era. Fans can view the full schedule in their time zones and check broadcaster listings for viewing options.

Full Schedule in Your Time Zone | Broadcast Listings

Evo Sessions: Follow the Action Live

Fan excitement extends beyond the track as Formula E unveils Evo Sessions—exclusive experiences where celebrities get to sample the GEN3 Evo race car. Followers can stay updated on these sessions across Formula E’s social media platforms. Further engaging content, including a feature-length documentary, is set to be released later this year, providing a deeper look into the thrilling experiences.

Evo Sessions Updates | Race Car Sampling

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