A Toast to gastronomy: Perrier-Jouët’s Gala Launch in Seoul

Perrier-Jouët, the esteemed champagne house with over two centuries of history, recently hosted a lavish gala at the Lotte Hotel Seoul. The event, held at the Pierre Gagnaire seoul restaurant, celebrated the brand’s dedication to uniting gourmet dining and artistic expression. The highlight of the evening was the presence of world-renowned chef Pierre Gagnaire, a Michelin three-star recipient and global ambassador for Perrier-Jouët.

The “Perrier-Jouët Society” and the Elevation of Korean Cuisine

The gala served as the official launch of the “Perrier-Jouët Society” in Korea, a global ambassador program designed to foster gourmet culture. This initiative aims to promote Korean culinary excellence on the world stage, recognizing its significance as a key partner in the global gourmet landscape. The presence of Pierre Gagnaire, a champion of culinary innovation, added prestige to the event.

Korean Culinary Leaders Embrace Perrier-jouët

The event drew a distinguished crowd, including the inaugural class of Perrier-Jouët Society Ambassadors in Korea. Among them were notable figures such as Kim Do-yoon of Yoon Seul-wool, Kim Hee-eun & Yoon Dae-hyun of soul, chef Um Tae-cheol of Novel, Chef Yoon Ye-rang of Mulang, and Chef Jang Myung-sik of Lamitier. Moreover, rising stars from CJ Cheil Jedang, representing the future of Korean gastronomy, were in attendance to immerse themselves in the harmonious pairing of fine dining and champagne.

A Symphony of Flavors: Gagnaire’s Culinary Artistry Meets Korean Ingredients

Chef Pierre Gagnaire, celebrated for his ability to transform French cuisine into an art form, curated a special menu for the event. The experience featured a meticulously crafted five-course meal, perfectly complemented by four distinct Perrier-Jouët champagnes. notably, Gagnaire incorporated local Korean ingredients, such as Jeju bacon and abalone, to create a unique and unforgettable gourmet experience.

Champagne is the last touch to complete the essence of a gourmet, especially in Perier, the elegance is maximized when pairing food and pairing.
Pierre Gagnaire

Honoring Culinary Excellence

Following the exquisite meal, the Perrier-Jouët Society Ambassadors were honored with bespoke chef suits adorned with the anemone motif, a signature emblem of perrier-jouët. they also received commemorative plaques featuring a 3D floral design. The evening culminated in a “Meet & Greet” session, providing an opportunity for Chef Gagnaire, the ambassadors, and the next generation of chefs to engage in insightful conversations about culinary inspiration and the art of champagne pairing.

The Enduring Legacy of Perrier-Jouët

Perrier-Jouët’s commitment to blending art and gastronomy continues to resonate with connoisseurs worldwide. The brand’s innovative spirit, exemplified by its pioneering “Brug” style champagne, has solidified its position as a leader in the luxury beverage market. As the Perrier-Jouët Society expands its reach,it promises to elevate gourmet culture and foster a deeper appreciation for the art of fine dining and champagne pairing.

According to recent industry reports, the global champagne market is projected to reach $6.78 billion by 2028, driven by increasing demand for luxury goods and experiences. Perrier-jouët’s focus on gourmet partnerships positions it well to capitalize on this growing trend.