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▲ Actor Oh Dae-hwan appearing in ‘Chungnam Welcome Season 2’ = Provided by Chungcheongnam-do © Reporter Jeong Ji-wan
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In celebration of the second year of the ‘2025-2026 Visit Chungnam Year’, South Chungcheong Province is strengthening its strategy to expand local tourism with a focus on content. The province unveiled the YouTube series ‘Chungnam Welcome Season 2’, featuring Cheonan-born actor Oh Dae-hwan as a public relations ambassador, and announced that it would tell the narrative of the province’s tourism resources in a popular way.
‘Chungnam Great Welcome’ is a format in which Oh Dae-hwan travels around his hometown and conveys the local scenery and daily life. It does not stop at introducing tourist attractions, but focuses on capturing lifestyle culture and local emotions. The episode related to ‘Princess Jjamppong’, which was introduced in last season 1, caused a great stir with the Chungcheong region’s unique calm speaking style and character-centered development, and the cumulative number of views exceeded 19 million.
Season 2 consists of expanded topics such as family travel, seasonal tourism, and large-scale festival experiences. Starting with the Cheongyang itinerary with children (Chilgapsan Ice Fountain Festival, Chilgap Tower), episodes that take advantage of regional characteristics, such as the spring flower scenery in Seosan, the Taean International Horticultural Healing Expo site, the visit to Dangjin Sapgyo Lake, and the Boryeong Mud Festival experience, will be released sequentially.
The first released Cheongyang episode captured the daily life of a family enjoying a winter festival, as well as the spatiality and view experience of Chilgap Tower, which opened at the end of last year. It stands out for its composition that naturally combines changes in tourism infrastructure and experiential elements to stimulate travel motivation beyond simple promotion.
This series is provided through YouTube channels ‘DaewhanHyung (@DaewhanHyung)’ and ‘Chungnam Tour (@chungnamtour)’. The province plans to continue to present timely tourism information through a total of eight videos throughout the year and to encourage stay-at-home tourism using digital platforms.
Content-based tourism promotion is effective in converting local physical resources into ‘stories of experience.’ This attempt, which combines character narratives and everyday perspectives, is evaluated as a strategy to go beyond raising awareness of tourist destinations and increase emotional intimacy with the region. This method chosen by South Chungcheong Province as it enters its second year of Visit Year is attracting attention as an example that shows the direction of tourism marketing.
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South Chungcheong Province is strengthening its strategy to expand local tourism, focusing on content, as it marks the second year of its “Visit South Chungcheong Year 2025-2026.” The province announced the launch of “Chungnam Welcome Season 2,” a YouTube series featuring Cheonan-born actor Oh Dae-hwan as its promotional ambassador, to showcase the province’s tourism resources in a popular way.
“Chungnam Welcome” features Oh Dae-hwan personally traveling through his hometown, sharing the local scenery and daily life. It goes beyond simply introducing tourist attractions and focuses on capturing the local culture and sensibilities. The episode about “Gongju Jjamppong,” featured in Season 1, resonated with viewers thanks to its uniquely Chungcheong-style, straightforward narrative and character-driven development, garnering over 19 million cumulative views.
Season 2 will expand themes to include family travel, seasonal tourism, and experiencing major festivals. Beginning with a Cheongyang itinerary with children (Chilgapsan Ice Fountain Festival, Chilgap Tower), the series will sequentially feature episodes showcasing the unique characteristics of each region, including the spring flower scenery of Seosan, the Taean International Horticultural Healing Expo, a visit to Sapgyo Lake in Dangjin, and the Boryeong Mud Festival.
The first episode, Cheongyang, showcases the everyday life of a family enjoying a winter festival, along with the spatiality and scenic views of Chilgap Tower, which opened late last year. The series seamlessly blends changes in tourism infrastructure with experiential elements, transcending mere promotional efforts to stimulate travel motivation.
This series will be available through the YouTube channels DaewhanHyung (@DaewhanHyung) and Chungnam Tourism (@chungnamtour). The province plans to continuously present timely tourism information through eight videos throughout the year and leverage digital platforms to encourage stay-at-home tourism.
Content-based tourism promotion is effective in transforming a region’s physical resources into “stories of experience.” This attempt, which combines character narratives with everyday perspectives, is evaluated as a strategy that goes beyond raising awareness of the tourist destination and fosters emotional intimacy with the region. This approach, adopted by South Chungcheong Province in the second year of its Visit Year initiative, is drawing attention as a case study demonstrating the direction of tourism marketing.
View original article:Break News Daejeon Sejong ChungcheongView original article:Break News Daejeon Sejong Chungcheong
