Adobe: Leader in B2B Revenue Marketing | Forrester Report

Adobe is among the leaders in the report The Forrester Wave™ : Revenue Marketing Platforms For B2B, Q1 2026.

This recognition validates our differentiated approach to B2B revenue marketing and reflects how we unify signals and leverage AI-powered insights to drive personalized interactions with accounts, buying groups and individuals.

We believe we are ranked Leaders in this report for the following reasons:

• A forward-looking vision and roadmap focused on the unification of data, content and journeys.
• Industry-leading B2B features accompanied by robust extensibility and strong cross-cloud integration.
• A clientele who appreciates Adobe for its database, the depth of its orchestration, the strength of its integration and its clear product vision.