Featuring The Frame Pro and Neo QLED 8K, a new short film with RM from BTS demonstrates how Samsung’s advanced Art TV displays and exclusive content provide access to premium art in the home
RM, of 21st century pop icons BTS, premiered a new global digital special as part of his ongoing collaboration with Samsung Electronics Co., Ltd. and his ongoing role as global ambassador of Samsung Art TVs. He short filmreleased during the week of Art Basel Paris (October 24-26), offers an intimate look at RM’s personal connection to art and shows how Samsung Art TVs bring museum-quality images to everyday spaces.
Based on their conversations At Art Basel in Basel 2025, where Samsung acted as an official partner of Art TV, RM shares how art can bring joy and meaning to everyday life. The short film highlights how it selects artwork that reflects emotion and seasonality, celebrating the expressive energy and optimism of Keith Haring’s “Dancing Dog,” and featuring autumnal selections such as Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon,” which evoke the serenity and lyricism of the autumn landscape.
▲ BTS’s RM shares a selection of artwork to enjoy during the fall in a new short film. You can find him on his Instagram @rkive.
“Art has always been a way for me to reflect, connect and find meaning in everyday moments,” RM said. “It’s exciting that the works of art that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TV, I can bring a world of creativity to my space and I hope everyone will feel inspired to explore art in theirs too.”
Samsung’s Art TV line combines advanced display innovation with aesthetic design to bring each work to life with fidelity to the artist’s detail. The Frame’s matte display minimizes reflection to replicate the texture of a real canvas, while the Neo QLEDs deliver stunning contrast, depth and color through Quantum Dot and Mini LED technology, capturing every nuance of brush stroke and light.
▲ “Spirit of Mountain” by Lee Shinja, showcased at Samsung’s The Frame Pro 2025.
Via Samsung Art Store[1], Available on The Frame and other Art TV models, users can access a growing collection of more than 4,000 works of art from world-renowned museums, galleries and artists. With intuitive curation features, users can easily transform their homes into personal galleries and experience art in new ways.
“Samsung Art TVs make it possible for anyone to live with and be inspired by art every day,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. ““RM’s continued representation reflects our shared belief that art takes on greater meaning when it is part of everyday life.”
▲ “Super Moon”, by Natasha Durley, exhibited at Samsung’s The Frame Pro 2025.
Through this collaboration, Samsung continues to expand the way people experience both art and technology in the home, building on its legacy as the world’s leading TV brand for 19 consecutive years.[2] and reaffirming its commitment to making culture more accessible through innovation.
▲ “Dancing Dog” by Keith Haring, displayed on a 2025 Samsung Neo QLED 8K. All works by Keith Haring © Keith Haring Foundation. Licensed by Artestar.
To learn more, visit www.samsung.com
[1] Samsung Art Store is an art subscription service available on Samsung Art TVs, including MICRO LED, Micro RGB, The Frame, NEO QLED and QLED. Currently available in 117 countries around the world, Samsung Art Store offers more than 80 partners and 4,000 artworks in 4K quality. Through the Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters in their homes and use it to create new interior designs every day.
[2] Omdia, Feb-2025. (The results do not constitute an endorsement by Samsung.)
