Houston Welcomes "La Ley 92.1": Spanish Broadcasting System Debuts Regional Mexican Radio
Houston’s radio landscape is getting a lively shakeup with the launch of "La Ley 92.1" (KROI), a brand-new Regional Mexican music station from Spanish Broadcasting System (SBS).
The station, which officially took to the airwaves on December [date], replaces the long-running Gospel format previously on KROI. SBS acquired the station, rebranded from "Praise 92.1," after a year-long delay due to the collapse of their MegaTV sale.
A Sinful Sounds Selection
At launch, "La Ley 92.1" is going all-out, enjoying a commercial-free "50,000 songs" celebration. While completely commercially-free is unusual for a launch, it’s a surefire way to capture attention. The playlist boasts a mix of established regional Mexican favorites and rising stars. Listeners can expect hits from Grupo Frontera, Carín León, Julión Álvarez, Banda MS, Intocable, and Los Ángeles Azules.
Seeking A Beloved Houston Voice
"La Ley 92.1" aims to resonate with Houston’s Hispanic community by embracing local culture and talent. Joining "La Ley 92.1" as morning host is Raúl Brindis, a familiar voice in Houston radio. Brindis notably hosted a syndicated show from Univision’s "Que Buena 102.9" (KLTN) before its conclusion last January.
"As we expand our footprint into Texas, we are thrilled to bring the SBS legacy to Houston with the launch of La Ley 92.1," stated SBS President/Chairman/CEO, Raul Alarcon Jr., "Houston’s diverse and dynamic Hispanic community deserves a station that is LIVE and hyper local which not only delivers exceptional music but also reflects their culture, pride, and traditions. With Raúl Brindis joining our team, we are confident that La Ley 92.1 will quickly become a favorite among listeners.”
A New Era for KROI
This acquisition marks a significant step for SBS in the Houston market. With "La Ley 92.1," there’s a clear commitment to cultivate a vibrant music platform that caters to the city’s diverse Hispanic population. By combining a strong lineup of contemporary Regional Mexican music and the experienced voice of Raúl Brindis, "La Ley 92.1" has all the ingredients to make a lasting impression on Houston’s radio airwaves.
Are you excited for this new addition to Houston’s music scene? Tune in to "La Ley 92.1" to discover the sound of Houston’s new favorite Regional Mexican station.
