If there could be any doubt about the difficulties facing African riders attempting to build a career in the European-based world of professional cycling, the latest Road World Championships in Kigali, when the world’s riders had to do the reverse, should have proven a reminder.
Even with a rainbow jersey at stake, some nations, such as Denmark, sent a limited number of riders citing the high costs as an issue – though that is just one of the concerns for African riders trying to make the trip in the opposite direction, as even if they overcome all other obstacles, visas can also create another roadblock. Now, however, Team Africa Rising have put in place another way to try and provide opportunity despite the at times insurmountable challenge of racing internationally.
“Virtual training and racing have led to the democratisation of the sport on the African continent,” said Team Africa Rising CEO Kimberly Coats. “African cyclists can assess their strength and performance against each other and the best in the world. Our goal is to have riders training and racing in all 54 countries on the continent and to launch the first-ever African e-sport Continental Championships.”
“At Zwift, we believe the power of cycling should be accessible to everyone, everywhere,” said Kate Veronneau, the Director of Women’s Strategy at Zwift. “Supporting Team Africa Rising reflects our commitment to growing the sport globally and opening doors for emerging talent.”
