Success in a Changed World: BMW & Modern Life

“Are you sick a lot of Mercedes, I was sick too”
If you succeed, you also got Mercedes
‘Tetonam’ BMW 7, success to the end?

Mercedes S -Class (left) and BMW 7 Series [사진출처=벤츠, BMW/편집=최기성 매경 디지털뉴스룸 기자]

The Mercedes-Benz S-Class was in danger of being stolen by the BMW 7 Series, which was regarded as a competitive vehicle under the water.

This is the result of analyzing the sales status of imported cars this year by the Kaise U Data Research Institute, which uses the Ministry of Land, Infrastructure and Transport on the 21st.

According to the Kaise Data Research Institute, the Mercedes S -Class was sold in 2006 in the first half of this year (January -June). Sales of 9.3% decreased from the same period last year.

The number of BMW 7 Series sales was 2547, up 32.9% from the same period last year. The Mercedes -Benz S -Class’s luxury model, the Maibach S Class, sold 329 units, down 6.0% year -on -year.

Mercedes -Benz S -Class lost to the BMW 7 Series even if the number of Maibach S -class sales was added.

Even if the number of sales is added in July, it is a victory of the BMW 7 Series. The BMW 7 Series was sold 3001 and the Mercedes S -Class was sold 2534.

BMW 7 Series, humiliated with the 6th generation Mercedes S class

1st generation BMW 7 Series [사진출처=BMW]

The two models, which are in charge of ‘brand face’ as a flagship sedan, have been fiercely proud of their pride since the 1970s. Unfortunately, both models are now 7th generation.

Mercedes -Benz S -Class was debuted in 1972 and the BMW 7 Series in 1977. The two models were armed with the first and best title.

The first generation of Mercedes S -Class adopts the V8 6.9L gasoline engine, the largest in German cars. The world’s first immersive brake device (ABS) is equipped.

The first generation of the BMW 7 Series, the latecomer, first applied the original twin headlamps and Kidney grilles, which are characteristic of the BMW model. The world’s first electronic speedometer and speed detection power steering were attached.

The second generation of the BMW 7 Series is the first German sedan to be equipped with a 12 -cylinder engine, and the third generation is the first sedan to adopt a V8 diesel engine and common rail injection system at the same time.

The 4th generation BMW 7 Series won the Mercedes S -Class [사진출처=BMW]

The BMW 7 Series was a model that won the flagship sedan competition in the 2000s. The 4th generation of the BMW 7 Series is considered the most successful flagship sedan and ranked No. 1 in the global luxury car category.

But in the 2010s, Mercedes -Benz S -Class began to take advantage. Similar aspects appeared in Korea.

By 2013, the BMW 7 Series and Mercedes S -Class recorded similar sales. The situation changed as the Mercedes -Benz S -Class, which evolved into the sixth generation at the end of 2013, appeared.

‘Flagship sedan = Burning car = Mercedes S class’ began to be established. The BMW 7 Series challenged the 6th generation in 2015, but was not enough.

According to the BMW 7 Series and Mercedes -Benz S -Class domestic sales, the Mercedes S -Class was ahead of 2287 and 2625, respectively, in 2010, respectively.

In 2011, 2349 and 2281 were won, 2254 and 1842 in 2012, and 1920 and 1835 BMW 7 Series in 2013.

In 2014, when the Mercedes -Benz S -Class 6th generation sales began, Mercedes -Benz S -Class was sold more than doubled in 1895 and 4238. In 2015, the gap widened to 1830s and 8829.

In 2016, 3293 and 5665 units, 3193 and 5793 units in 2017, and 2239 and 6289 in 2018, Mercedes S -Class completely beat the BMW 7 Series.

After launching in 2021, the 7th generation Mercedes S -Class that gave great pain in the BMW 7 Series [사진출처=벤츠]

Mercedes -Benz S -Class has surged since the seventh generation came out in 2021. In 2021, it exceeded 10,000 units. The BMW 7 Series did not sell 3000 units.

Nearly four times the difference between 15,43 units and 2690, respectively. In 2022, the gap was not narrowed to 11,645 units and 2996.

In Korea, Mercedes S -Class did not consider the BMW 7 series as a competitive competition. Rather, he competed with the Genesis G90, a luxury sedan of Hyundai Motor Group.

Signs of the BMW 7 Series reversal began to appear last year. Last year, the number of Mercedes S -class sales was 4678, down 50.3% from the previous year.

The number of Maibach S -class sales also decreased by 46.4%, which was only 862. On the other hand, the BMW 7 Series was sold around 4259 units, which increased 22.1%, and washed out humiliation that had been sold nearly four times less.

Testosterone spewed out and succeeded?

The 7th generation BMW 7 Series that began to return the pain to the Mercedes S class [사진촬영=최기성 매경 디지털뉴스룸 기자]

The reason why the BMW 7 Series is successful in ‘Older Benz S -Class’ can be interpreted as improving the merchandise and strengthening the masculine image.

Launched in 2022, the 7th generation BMW 7 Series has increased its size and improved performance and specifications to compete with the Mercedes -Benz S -Class, which was considered for the first time.

The body length is 22mm longer than the existing model. The indoor space is so relaxed and comfortable.

Appearance pursued dignity, toughness, mystery, and sophistication. Kidney Grill, a symbol of BMW, is about 50% larger than the existing model.

It has evolved from horizontal type, which is longer than vertical, to vertical longer vertical. In order to strengthen the presence of Kidney Grill, the contour lights were applied to the edge side.

BMW 7 Series Comparison [사진출처=BMW/ 편집=최기성 매경 디지털뉴스룸 기자]

The size of the BMW emblem on the grill has also increased. The headlamps with the eyes of the eyes climb are slimmer in the form of diagonal lines, leaving more intense eyes.

The underpower at the bottom of the front apron is integrated with a large air deflector. On the back, the horizontal bar, which connected the center of the left and right rear lamps, came up to the top of the rear lamp. The horizontal bar takes on the role of giving a sense of stability while looking at the car.

It also has a large number of features that support innovative user experiences, such as innovative BMW Interaction Bar, enhanced BMW Intelligent Personal Assistant, and augmented reality view applied to information displays behind the steering wheel for the first time in history.

The overall sporty model has been pursuing unforgettable male beauty and dignity.

BMW Korea explained that it reflects the customer voice that the flagship model is too dynamic.

BMW New i7 10 Top 10 Ceremony held in December 2022. From the left, Oliver Rent BMW Group Chairman, Lee Jae -yong, Chairman of Samsung Electronics [사진출처=BMW]

The actual BMW 7 Series is more masculine than the Mercedes S -Class. The big and strong design is intensely emitted masculine beauty. Testosterone is overflowing.

If you analyze the popular ‘Teto-Personality Type’, the BMW 7 Series is ‘Tetonam’.

The Mercedes -Benz S -Class, which aims for elegant dignity, corresponds to the relatively strong estrogen (female hormone).

The Tetonam BMW 7 Series was more preferred by men than the Mercedes S class. This is the result of analyzing the gender statistics of the Korea Society Association.

Except for the number of corporate sales, the proportion of men and women among BMW 7 series buyers is 8 to 2. The Mercedes S -Class is about 7 to 3.

The BMW 5 Series is more preferred by men and Mercedes E -Class, but similar phenomena have been shown in the flagship model.

Lee Jae -yong, chairman of Samsung Electronics, cannot be ignored.

Lee Jae -yong, chairman of Samsung Electronics and Oliver’s BMW Group Chairman, attended the BMW 7 Series Electronics Vehicle No. 1 and Business Vehicle Indian Ceremony, which was held at the BMW Driving Center (Yeongjongdo, Incheon) in December 2022.

Ten BMW i7 is known to be used as a business vehicle for Samsung affiliates. It contributed to the reinforcement of the ‘burning car’ image.