O2, an official partner of the Women’s Rugby World Cup 2025, has appointed Chabuddy G as PR Manager for the Red Roses, the world’s number one ranked women’s rugby team.
The appointment has formed part of O2’s ‘England, Meet England’ campaign, created by MSQ Sport & Entertainment, which has been launched to increase public engagement with the team ahead of the tournament on home soil.
The content series follows Chabuddy G’s promotional activities and featured player appearances from Emily Scarratt, Jess Breach, Meg Jones, Claudia MacDonald, Tatyana Heard, and Maud Muir. The videos have been distributed across O2’s social media platforms including Meta, TikTok, and YouTube.
Chabuddy G, fresh into his new O2 PR Manager role, said, “The Red Roses are already brilliant, but they need that Chabuddy G magic to truly go global. When I saw the role on LinkedIn, I knew I was the perfect candidate. I’m here to put them on the map, and get as many people as possible wearing the rose. Who knows, maybe I’ll even teach them a thing or two about the game itself. I was quite the hooker back in the day.”
The Red Roses have won the 2025 Women’s Six Nations and are scheduled to begin their Women’s Rugby World Cup campaign on 22nd August 2025 against Team USA at Sunderland’s Stadium of Light. They will also play Samoa and Australia in the group stage. The tournament is being hosted in England, marking the first Women’s Rugby World Cup on home soil since 2010.
Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2 said, “The Red Roses boast decades of international experience and record-breaking winning streaks. O2’s signing of Chabuddy G is a tongue-in-cheek reminder that these players don’t need a PR manager to make them shine – they already do that on the pitch.
“We have supported the England rugby teams for thirty years here at O2, and our latest work with Chabuddy G is all about introducing the Red Roses to a wider-than-ever audience in a fun and memorable way, during one of the biggest years in living memory for women’s rugby.”
Women’s rugby has accounted for 22% of all women’s sport viewing in the UK in 2025, second only to football. Despite increasing interest, research has indicated a gender awareness gap of 15% in rugby, which O2 has committed to addressing.
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