AEW on MAX: Cable Viewership Boost & Wrestling News

by Archynetys Sports Desk

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AEW’s Dual-Platform Strategy Drives Success in 2025

AEW’s Dual-Platform Strategy Drives Success in 2025

Tony Khan credits simulcasting on cable and Max for audience growth and sustained viewership.


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All elite Wrestling (AEW) is experiencing a successful year, according to President Tony Khan. In a recent interview, Khan discussed AEW’s performance in 2025, emphasizing the positive results of broadcasting on both cable television and the Max streaming service.

Khan stated that the strategy of using both platforms has expanded AEW’s audience reach and increased viewership on traditional cable. The company has seen ample growth due to this approach.

“It feels like 2025 is, in a lot of ways, the best year we’ve had,” Khan said.”We’re doing fantastic. This was a huge year for us. We grew the business so much with the simulcast. We brought in a new audience on MAX and streaming.”

Contrary to predictions that streaming would negatively impact cable viewership, Khan reported that cable numbers actually increased.

“A lot of people thought, when you start simulcasting AEW on Wednesday nights and Saturday nights, oh, okay, well, a lot of people, they’re still going to watch the show, but people are going to migrate to streaming. Well, actually, our cable audience when we started simulcasting went up, and we have a great audience on MAX streaming every week too.”

Khan also attributed AEW’s success to its talented roster, which has allowed the company to maintain and grow its audience.

“We’ve really maintained and grown a great audience over the years. AEW, we say it’s where the best wrestle and I really believe that’s true.I think we have the best roster of wrestlers in the world.”

“It feels like 2025 is, in a lot of ways, the best year we’ve had… We grew the business so much with the simulcast.”

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