Most people know that you can pick up groceries and basic household items at Walmart, but did you know they also sell saunas, dentures, and dancing shoes? That’s the question posed by Walmart’s latest advertising campaign, which stars actor Walton Goggins.

The ad highlights the fact that Walmart offers half a billion products, including some of the more unusual items that Goggins himself uses. These include the clogging shoes he famously wore while hosting Saturday Night Live in May,bear spray for hiking,and even a set of replacement teeth.

The commercial’s soundtrack features The Who’s iconic song “Who Are You,” with the recurring line “Who knew?” emphasizing the element of surprise.

This ad is part of a broader brand refresh that began in January, which included the unveiling of a new logo. The current campaign, titled “Walmart. Who knew?” seeks to inform consumers about the vast array of products available at the retail giant,many of which they may not be aware.

“It’s for everyone who’s been shopping with us for years-and for those who think they know what we’re all about,”

according to a blog post,Walmart hopes to reach both loyal customers and those who may have preconceived notions about the store’s offerings.

A company spokesperson explained that Walmart chose to collaborate with Goggins because his unique charm helps to effectively convey the retailer’s message.

Walmart also created a separate Spanish-language ad featuring actress stephanie Beatriz, which depicts a gender reveal party gone awry.

Expanding Through Technology

Walmart has been actively growing its product range by investing in its third-party marketplace, which enables merchants to sell directly on Walmart’s website and app, similar to amazon’s approach.

The company has also invested in its Walmart+ loyalty program, offering services such as one-hour delivery. Furthermore, Walmart has increased its investments in technology, incorporating generative AI and augmented reality into its stores and online platforms.