Sydney Sweeney, known for her roles in projects like Anyone But You and Immaculate, is making waves beyond the screen. while her role as Julia Cornwall in Madame Web may have been brief, her latest venture is capturing notable attention: a collaboration with Dr. Squatch to produce a limited-edition soap infused with droplets of her own bathwater.

The partnership follows a viral commercial from last year featuring Sweeney in a bathtub for Dr. Squatch, where she playfully addressed viewers as “dirty little boys.” Now, the actor and the company are leaning into the internet’s interest with this moment, offering a soap that’s as unique as it is indeed buzzworthy.

Sweeney’s Soapy Strategy

“I honestly think it’s a really fun, full-circle moment, because fans always joke about wanting my bath water.”

“I honestly think it’s a really fun, full-circle moment, because fans always joke about wanting my bath water,” Sweeney told GQ. “I was like, ‘This is just such a cool way to have a conversation with the audience and give them what they want.’ But then also hopefully encourage them to take care of themselves in a healthy way.”

According to Sweeney, the soap contains her actual bathwater from the Dr. Squatch shoot. “When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water,” she continued. “so it’s my real bath water. I wanted to have it lean towards my home roots, so there’s this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly.But then there’s some city bath water mixed in.”

A Genius Marketing Move

The collaboration is being hailed as a clever marketing strategy, drawing attention to Dr. Squatch through Sweeney’s widespread appeal.While most of the soaps will be given away, a limited quantity will be available for purchase.

For those eager to get their hands on this unique product, keep an eye on Dr. Squatch’s announcements for a chance to snag a bar.