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M+C Saatchi Sport & entertainment Expands into the Middle East with DUNE | 23 Acquisition
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The strategic move marks the agency’s seventh global office and enhances its capabilities in the sport and entertainment sector.
M+C Saatchi Sport & Entertainment has strategically acquired DUNE | 23, a marketing, interaction, and commercial firm based in the Middle East. This acquisition signifies a major step in expanding the agency’s global footprint.
The deal marks the establishment of M+C saatchi sport & Entertainment’s seventh global office as its inception in 2004. It is also the first acquisition under the leadership of global CEO Robin Clarke, who was appointed in October 2024.
DUNE | 23, founded in 2023 by Jamie Hosie and Lloyd McMillan, has quickly gained recognition in the Middle East for its work with prominent clients such as emirates Dubai 7s, Mubadala Abu Dhabi Open, SailGP, Zeekr, Elrow Music Festival, Nada Dairy, and BRED by Hypebeast.
The integration of DUNE | 23 with M+C Saatchi Middle East, led by CEO Scott Feasey, aims to provide clients with a complete suite of services, combining creative excellence with local expertise and global experience.
The DUNE | 23 team will relocate to the new M+C Saatchi Sport & Entertainment offices in Dubai Media City later this year and will operate under the M+C Saatchi Sport & Entertainment banner.
Executive Perspectives on the Acquisition
Robin Clarke, global CEO, M+C Saatchi Sport & Entertainment, stated, “Our expansion into the middle East is driven by increasing demand from clients and the rich number of opportunities that the region represents for our business.“
“We’re thrilled to be combining our local market insight and expertise with the global scale of world-class specialist capabilities of M+C Saatchi.”
Lloyd McMillan, founder of DUNE | 23, added, “We’re thrilled to be combining our local market insight and expertise with the global scale of world-class specialist capabilities of M+C Saatchi. Jamie Hosie added “We are unlocking huge opportunities for our team, existing clients, and the future of the industry in this region and eagerly anticipate for the next phase of our journey.”
scott Feasey, CEO, M+C Saatchi Middle East, commented, “This acquisition is a pivotal step in advancing our regional growth trajectory and strengthening our leadership in a space where brand and culture converge. DUNE | 23 brings specialist expertise, a proven track record, and a team uniquely attuned to creating lasting impact through passion and fandom.By integrating their capabilities and insight into our ecosystem,we’re scaling our ability to lead in one of the world’s most dynamic and fast-growing markets for sport and entertainment.”
Frequently Asked Questions
- What is sport and entertainment marketing?
- Sport and entertainment marketing involves using sports and entertainment platforms to promote brands, products, or services, leveraging fan engagement and emotional connections.
- Why is the Middle East an vital market for sport and entertainment?
- The Middle East is a rapidly growing market with increasing investments in sports and entertainment events, offering important opportunities for brands to engage with a diverse and passionate audience.
- What are the benefits of M+C Saatchi’s acquisition of DUNE | 23?
- The acquisition enhances M+C Saatchi’s capabilities by combining global expertise with local market insight, providing clients with comprehensive and culturally relevant marketing solutions.
- how dose digital marketing play a
