A Landmark of Local Industry

For over half a century, the industrial landscape on the outskirts of Châteauroux, near Montierchaume, has been defined by the aroma of freshly baked brioche and the constant flow of delivery trucks. This enduring scene marks the location of the Harrys factory,a cornerstone of the local economy.

Harrys, a French viennoiserie company with 1,300 employees across France, has been a major presence in the Indre department for 55 years. Acquired by the Italian food giant Barilla in 2007, the Châteauroux factory remains a vital part of the region’s employment landscape.

We are proud of this local anchoring, we employ in Châteauroux 520 employees, which makes this factory the largest bakery in europe.

Sébastien Machet, the site director

Workforce Demographics and future Challenges

Approximately 75% of the factory’s workforce is comprised of production employees, highlighting the scale of its operations. Though, like many industrial facilities, Harrys faces the dual challenge of an aging workforce and the need to attract younger talent to ensure long-term sustainability.According to recent data from the French Ministry of Labor, the average age of workers in the food manufacturing sector is increasing, emphasizing the urgency for companies to implement effective recruitment and training programs.

Decarbonization Efforts: A Necessary Evolution

Beyond workforce considerations, Harrys is also committed to reducing its environmental impact. The food industry is under increasing pressure to decarbonize its operations, and large-scale bakeries like Harrys are no exception. This involves exploring energy-efficient technologies, optimizing supply chains, and reducing waste. For example,companies are increasingly investing in renewable energy sources and implementing circular economy principles to minimize their carbon footprint.

Balancing Tradition and Innovation

The Harrys factory in Châteauroux stands at a critical juncture. While it maintains its role as a significant employer and producer of beloved baked goods, it must also adapt to the evolving demands of a modern, lasting economy. By addressing the challenges of workforce rejuvenation and decarbonization, Harrys can ensure its continued success and contribution to the local community for years to come. The company’s ability to balance its rich history with innovative practices will be key to its future.

Revitalizing Châteauroux: A Major Investment in Local Production

Amidst a backdrop of historical factory closures, the Châteauroux region is poised for a significant economic upswing. A major food production group is considering a significant investment,estimated between €35 and €40 million,to expand its existing 35,000 square meter facility. This expansion is viewed as a pivotal possibility for the city and its 43,000 residents.

The factory,a key employer in the area,produces a range of goods,including crust-free sandwich bread and chocolate chips. The company also collaborates with local farmers for raw materials and employs numerous drivers and maintenance personnel, further embedding itself within the local economy.

Economic Impact and Attractiveness

According to Châteauroux Mayor Gil Avérous, the company is a vital component of the city’s economic fabric. He noted that while it may not be the largest employer, it ranks second within the agglomeration and sixth in the department. The factory’s presence is seen as a significant factor in attracting further investment and residents to the area, especially given recent closures of other long-standing factories, such as the Imperial wheel rims producer, which resulted in the loss of 180 jobs in 2024.

Addressing Workforce Evolution and Skills Transfer

The factory prides itself on the loyalty of its workforce, comprised almost entirely of local residents.Though, this loyalty also presents challenges. With an aging workforce, averaging around 40-42 years of service, the company faces approximately 20 retirements annually. To mitigate this,a complete skills transfer program has been implemented,involving around 20 new hires each year to replace retirees. This initiative requires a substantial investment of €500,000 annually in training costs.

Capacity Expansion and Future Growth

Currently, the factory operates at near-full capacity, producing 65,000 tonnes of products annually. One of its eight production lines is nearing saturation. Site Director Sébastien machet indicates that within the next five years, the company will need to consider expanding the number of production lines to meet demand. The availability of land surrounding the existing site makes further expansion a viable option.

Union Support and Improved Working Conditions

The proposed expansion has garnered strong support from union organizations.Pascal Charlon, a CGT delegate, highlighted the positive relationship between the union and management.

We have a frank and direct dialog with management, we are better off than elsewhere.
Pascal Charlon, CGT delegate

Charlon also noted that working conditions have significantly improved as the early 2010s, following the last major social conflict at the factory.

Sustainability Initiatives: reducing Carbon Footprint and Eliminating PFAS

Beyond economic growth, the factory is also prioritizing environmental sustainability. The company is investing €6 million over two years in heat recuperators, aiming to reduce CO2 emissions by 1,000 tonnes annually.With annual gas and electricity bills totaling €5-6 million, energy efficiency is a key concern. The director, M. Machet, noted that energy costs have tripled in the last four years. Furthermore, the factory is committed to eliminating PFAS, or “forever chemicals,” by gradually replacing Teflon bread molds with ceramic alternatives.

Looking Ahead

The potential expansion of the Châteauroux factory represents a significant opportunity for economic growth and job creation in the region. coupled with a commitment to sustainability and improved working conditions,this investment promises to revitalize the local economy while minimizing environmental impact. The project is expected to be welcomed by the city council and local residents alike.