Google Assistant Sunset: What LG Smart TV Owners Need to Know

Starting May 1st, owners of LG Smart TVs, specifically models from 2018 onwards, will no longer have access to Google Assistant. This progress, initially reported by 9to5Google, marks a notable shift in the smart home ecosystem and raises questions about the longevity of features on connected devices.

Behind the Change: Google’s Evolving Policies

The removal of Google Assistant is reportedly linked to a change in Google’s policies. This isn’t an isolated incident; both Samsung and Panasonic have previously experienced similar alterations to their smart TV functionalities. This trend suggests a broader re-evaluation by tech giants regarding third-party integrations on smart TV platforms.

Industry analysts suggest that these policy changes could be driven by a desire for greater control over user data and the promotion of proprietary AI assistants.The smart TV market is fiercely competitive,with companies vying for dominance in the connected home space. According to a recent report by Statista, the smart TV market is projected to reach $294.20 billion in 2025,highlighting the high stakes involved.

ThinkQ remains: Choice Voice Control Options

Despite the loss of Google Assistant, LG Smart TV users will still be able to utilize LG’s own ThinkQ platform for voice control and other smart features. While ThinkQ offers a viable alternative, users accustomed to Google Assistant’s capabilities may experience a learning curve or find certain functionalities lacking.

The Rise of AI assistants: Copilot Enters the Fray

Interestingly, both LG and samsung announced at CES that Microsoft’s AI assistant, Copilot, will be integrated into some of their smart TV models. This move signals a diversification of AI assistant options on smart TVs and perhaps a shift away from reliance on Google’s ecosystem. The integration of Copilot could offer users new and unique functionalities,further enhancing the smart TV experience.

The future of smart TVs lies in seamless integration of AI assistants that cater to diverse user needs.

Archynetys.com Industry Analysis,April 2025

Implications for Consumers and the Future of Smart TVs

The removal of Google Assistant from LG Smart TVs serves as a reminder of the dynamic nature of the smart home landscape. Consumers should be aware that features and functionalities on connected devices can change over time, potentially impacting their user experience. As the smart TV market continues to evolve, it will be crucial for manufacturers to prioritize transparency and provide users with clear information about software updates and feature changes. The future of smart TVs hinges on delivering a consistent and reliable user experience, nonetheless of the underlying AI assistant or platform.