SportsPro says…
While long-term fans of Dagenham & Redbridge might be skeptical of KSI’s intentions and traditionalists might object to the type of attention the influencer will bring to their club, this partnership could elevate the Daggers to new heights.
While celebrity ownership at all levels of English soccer is rising, KSI will bring a completely different audience to Ryan Reynolds at Wrexham, Tom Brady at Birmingham or Snoop Dogg at Swansea.
KSI’s initial commitments may seem hyperbolic but he is a noted soccer fan, was UK president of the Baller Leagueand started his career making videos about the FIFA video game series. His vast social influence will attract new fans and sponsors to East London and help provide a platform for a potential return to the EFL.
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