The travel assistance member of the Zurich Group, announces its participation in the 46th edition of the International Tourism Fair (FITUR 2026), which will take place from January 21 to 25 at the IFEMA exhibition center in Madrid.
In this new edition, the company will have a prominent presence focused on strengthening strategic alliances. As part of its value proposition, Universal Assistance will have an exclusive VIP space designed for its Latin American clients, located in Hall 3, Stand 8A28. This environment was designed to facilitate high-level networking in a professional and welcoming environment.
The event will be attended by Fernando Garcia RuizCEO of Universal Assistance for Latin America, and Silvina García Fillol, Commercial Director of Canales Latam, who will lead the exchange sessions with strategic partners and representatives of the sector.
“Our participation in this new edition of FITUR reflects the strength and leadership that we have built in the region. In 2026, a year of expansion for Universal Assistance, our presence in Madrid seeks to strengthen alliances to continue offering technological and innovative solutions, adapting to a market that demands efficiency, predictability and immediate global assistance” Commented Fernando García Ruiz, CEO of Universal Assistance.
FITUR is the global meeting point where professionals, companies and destinations explore opportunities and set the tourism agenda for the rest of the year.
