Morocco recorded 19.8 million tourist arrivals in 2025, an increase of 14% compared to 2024, according to the Ministry of Tourism, Crafts and the Social and Solidarity Economy.
Thus, for the first time, the Kingdom is approaching the threshold of 20 million tourists, confirming a solid trajectory and marking a new milestone in the evolution of the sector, underlines the ministry in a press release.
This historic performance reflects the concrete results of the Tourism Roadmap 2023–2026, relating to the strengthening of air connectivity, the structuring of accommodation capacities, the diversification of the offer, the improvement of the quality of services as well as the stimulation of territorial investment, explains the same source.
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At the same time, this dynamic was accompanied by record tourism revenues, having reached 124 billion dirhams at the end of November 2025, an increase of 19% compared to 2024, confirming the role of tourism as an engine of economic growth at the territorial level.
“The welcoming of nearly 20 million tourists in 2025 reflects the profound transformation of Moroccan tourism, driven by the enlightened vision of His Majesty King Mohammed VI. A more efficient, more sustainable tourism that creates value at the territorial level,” indicated the Minister of Tourism, Crafts and the Social and Solidarity Economy, Fatim-Zahra Ammor, quoted in the press release.
Indeed, this record year marks a strategic milestone, opening a new chapter in perfect coherence with the Kingdom’s vision of welcoming 26 million tourists and positioning Morocco as a reference destination by 2030, the press release concludes.
With MAP
