China Mobile and Apple Music Unveil Exciting Domestic Joint Membership

In a significant move to further penetrate the Chinese market, China Mobile has unveiled a fresh initiative by partnering with Apple Music to introduce a domestically tailored joint membership offering.

The Details of the New Joint Membership Offer

China Mobile recently announced its plan for a Migu Video – Apple Music domestic joint membership. This innovative collaboration allows users to enjoy the combined experience of both these established video and music platforms from a single subscription, priced at 29.9 yuan per month.

Payment methods for this new service are versatile, catering to the diverse needs of users. The subscription can be settled via call bills (exclusive to China Mobile users), Alipay (a popular Chinese digital payment app), and WeChat (the widely-used instant messaging and social networking platform).

The Benefits of Subscribing to the Migu Video x Apple Music Joint Membership

Upon a successful subscription, users will immediately gain access to a premium experience. Their benefits will include individual user membership on Apple Music, which needs linking with an Apple ID to download and utilize the Apple Music client.

In addition, users will have access to Migu Video’s Diamond membership level, designed to deliver a seamless viewing experience. This includes mobile, tablet, and web access, an absence of pre-roll advertisements, and the highest video resolution of 1080P, catering to users with a keen eye for visual detail.

Apple Expands Its Reach in China

This initiative reflects Apple’s strategic push to increase visibility and popularity in an increasingly competitive mobile market. Local Chinese smartphone vendors pose a significant challenge to Apple and are receiving financial support from the government. Consequently,Apple is continually exploring ways to expand its market share and secure a loyal customer base in China.

Delving Deeper: Additional Information Available

For Chinese readers seeking in-depth information on the newly introduced joint membership service, you can find more details on the IT Home report.

The collaboration between China Mobile’s Migu Video and Apple Music is an exciting development in the Chinese digital entertainment landscape. The joint membership offers a compelling blend of musical enjoyment and high-definition video streaming, underlining both companies’ commitment to enhancing user experiences.

With this move, Apple is also showcasing its adaptation strategy to the specific needs of the Chinese market, addressing the challenges posed by local competitors and government incentives for domestic brands.