Israel-Premier Tech continues to dismantle its current identity and has taken another step in the rebranding process that we already anticipated weeks ago. The team has completely closed its website and all its official accounts on social networks. The digital disappearance comes after months of tension, protests and external pressures that have precipitated a profound transformation of the project (previous context).
The move comes just before announcing its new name for 2026, a decision forced after the protests that marked the Tour de France and, more recently, the Vuelta a España, where several stages were altered or neutralized. The team also withdrew from much of the season’s final schedule and assumed it could not continue under its current identity.
Recently, Premier Tech confirmed that it is abandoning the project by 2026breaking a relationship that had sustained the team in recent years, and previously, Factor informed the management that he would not continue to be associated with the team if there was not a change of name and visual identity.
Both movements have accelerated a reconstruction process that, according to internal sources, is practically closed and will be official in the coming weeks.
Before disappearing from the internet, the structure published a last message on Instagram thanking the work of the staff who are ending their contract and saying goodbye to the riders who will not continue in 2026. Among them, A name appears that marks a final point in the recent history of cycling: Chris Froome.
The 40-year-old Briton thus concludes his time at Israel-Premier Tech and is left without a team, which leaves his withdrawal practically assumed although not confirmed. His time in the Sylvan Adams team, which he joined in 2021 after his serious fall in the 2019 Critérium del Dauphiné, never found competitive continuity. Since then, he has not won again and has only achieved one notable podium, third place in Alpe d’Huez during the 2022 Tour de France.
His last appearance in competition was in the Tour of Poland, where he finished 68th, before suffering a new accident training near his home in Monaco that caused vertebral and rib fractures and a collapsed lung. Doubts about its continuity have increased since then.
As we explained in previous news, the ownership of the team, with Sylvan Adams taking a step back from daily management, is working on a new identity that includes the change of name (Cycling Academy), image and public position to move away from the Israeli identity that has marked recent years. lThe disappearance of all digital presence seems to be the final phase before showing its new structure for 2026.
