The underwear brand Skims, co-founded by media figure and influencer Kim Kardashian, is valued at $5 billion.
The brand has raised $225 million in fresh capital, with which it plans to open new stores and launch new products. In 2025, Skims would reach a billion dollar turnover for the first time.
Skims started as a brand for corrective underwear, but now also has a line for sportswear, together with Nike. Initially it could only be purchased online, but there are now twenty physical stores in the United States and Mexico. The company’s ambition is to mainly focus on physical sales.
Kim Kardashian is one of the founders of Skims and is today the brand’s creative director. She owns 35 percent of the shares. In 2023, the company was valued at $4 billion. (Belgian)
