John Leonard stars in the Netflix documentary series Pepsi, Where’s My Jet. This follows his try to get a comfortable consume firm to give him a military services jet.
Netflix documentary miniseries Pepsi, Where’s My Jet? The really hard-to-think true tale occurred in the 1990s when Pepsi was pouring thousands and thousands of pounds into marketing with the objective of winning in excess of Coca-Cola drinkers.
What is John Leonard?
John Leonard was a university student when he joined the multi-billion greenback delicate drink multinational PepsiCo in the 1990s. Leonard noticed a Pepsi advertisement released in 1996. The ad showed that consumers could earn Pepsi-His points by purchasing bottles of Comfortable-His consume cans, and redeem these factors for a wide variety of benefits.
The advert explained that 90 Pepsi details could get a T-shirt, 120 details could acquire sun shades, and 1,400 details could buy a leather jacket. At the stop of the advert, a teenage boy lands a Harrier jet outside his college and jokes, “I’m sure we’ll earn the bus.” Then, crucially, text flashes indicating that Jet can be redeemed for his 7 million Pepsi details.
It would price Leonard thousands and thousands of bucks to obtain sufficient Pepsi cans in bulk, spend for a warehouse to retailer them, and use staff members to strip the coupon codes.
Pepsi also states that Pepsi Details can be purchased for 10 cents each and every, so Leonard teamed up with buddy and company owner Todd Hoffman. But we became shut buddies.
Leonard and Hoffman attempted to hand Pepsi a look at for $700,000, but the company declined, saying the advert was a crystal clear joke. In the end, the situation went to court in his 1999.
Did John Leonard Get a Harrier Jet?
No, John shed in courtroom and the situation, which turned regarded as the Pepsi Points case, was presided around by Decide Kimba Wooden. Leonard claimed he had the proper to invest in the Harrier jet for the reason that there was no disclaimer in the advert, but Wood proved to favor PepsiCo.
She claimed no sane human being would imagine the ad was a really serious supply.Hoffman stated she supported Pepsi in the case since Wood was a corporate law firm.
What occurred to John Leonard?
It is been 25 decades considering the fact that Leonard tried out his hand at Pepsi, and he would seem to be overcoming his Harrier jet shortfall. Now 48, he lives in Talkeetna, Alaska and operates as a nationwide park ranger.
He has a wife named Dottie, and the few have a daughter and a son. He and Hoffman are mates and lately embarked on an expedition to climb Mount Vinson, the optimum peak in Antarctica.
Speaking to The Guardian earlier this thirty day period, Hoffman said of Leonard: he is operating he has a lovely family members. He has a dwelling, he pays the mortgage, he goes to operate just about every day, but you will find some serious psychological stuff going on. Further than borders. ”
Leonard and Hoffman the two appear in Netflix documentaries. In the trailer, Leonard describes that he seriously needed a jet. Considering the fact that then, he suggests he really considered he would be productive and failed to pursue Pepsi for the reason that he preferred publicity.