“The real estate agent of tomorrow may be a hologram,” says Nicolas Gay, co-founder of Welmo. Provocation of a young French startup with dazzling success (100% growth per year)? “We will never completely eliminate physical contact, but it’s true, digital is a real revolution in our profession”, replies more soberly Jean-Marc Torrollion, the big boss of real estate agents in France.
The president of the FNAIM wants to be realistic in this return, when the Covid-19 once again shakes up professional uses. As proof, innovations are multiplying: social networks, dematerialized agencies, virtual tours, electronic signatures, blogs, video platforms, dematerialization of files, vendors involved in the valuation of the property and the organization of visits, etc.
Three times cheaper
In order to meet the expectations of the French and to be in tune with the times, “online” real estate agents are less and less rare to make an end-to-end sale, without ever having physically met the seller and the buyer. The customer manages the entire transaction online from home and at a lower cost (usually a fixed fee three times cheaper), whether for sale or rental.
Jean-Marc Torrollion is aware that a new generation of estate agents 2.0 is digging its way. Among the champions of the genre, the Liberkeys network, Blue (online rental), Homeleo (rare goods) or Weflat, which puts a buyer in touch with an architect to visit the property before the purchase. Sketchup models works in 3D. There is even Atmotrack which provides real-time air quality measurement over a specific geographic area.
Digital technology is also leading to new professions such as apartment photographers or videographers. In addition, online real estate agents develop remote partnerships with brokers, movers, construction and decoration companies.
The secretary becomes community manager
The high-tech agent manages his virtual windows at Pinterest or Instagram, has state-of-the-art digital tools such as Docusign or Protexa for their electronic signatures, uses 360 ° interactive video or even the drone. “These new tools bring transparency,” admits Jérôme de Champsavin, founder of the real estate network Vivre Ici dans le grand Ouest. And the digital phenomenon has been accelerating for two years.
“The real estate agent is basically a VSE or an SME, where the assistant has become a community manager who taps and stages sales on Instagram, LinkedIn, Facebook or YouTube, continues Jérôme de Champsavin. The digital allows to gain in productivity, in performance and in the security of the files. But be careful not to cut the thread of the relationship of trust with the client! He warns.
At the rate of five sales per month on average, new online agents can have a comfortable income by charging only 1000 euros or 2000 euros for the basic service.
11 sales in one month!
This is the case of Romain, 35, who left the Parisian fury for a comfortable house in Bordeaux (Gironde), where his children can enjoy themselves in a garden.
From the capital of Aquitaine, his professional field extends to Paris and Ile-de-France, but also Nantes (Loire-Atlantique) and Marseille (Bouches-du-Rhône). There are no more borders and business is going well!
“I recently broke my record, 11 sales in a month when a classic real estate agent makes three times less,” he says. Generation 2.0 of agents will undoubtedly be followed. Provided, of course, that the market does not suffer too much from Covid-19 …
Bac + 2: commercial diploma or BTS real estate professions
Tray 3 : professional license specializing in real estate or professional master in real estate and housing law, or town planning and construction or real estate management
ESPI diploma, higher school of real estate professions.