VBA X: A Decade of Growth and a vision for the Future

The Vietnam Basketball Association (VBA) is entering its tenth season, marking a significant milestone in the development of professional basketball in Vietnam. Under the banner VBA X – Rise Beyond: overcoming the limits, the league is setting its sights on integral and sustainable development, aiming to achieve international standards in the coming years. This season will serve as a foundation for a strategic vision, building upon a decade of progress.

With the main message “VBA X – Rise Beyond: overcoming the limits”, the tenth season of VBA will lay the foundations for a strategic vision in the next era, with the objective of an integral and sustainable development and the achievement of international standards.

Tran Chu SA, executive director of VBA

Reconnecting with Fans: The Return of the Local-Visit Format

Emphasizing its commitment to its fanbase, the VBA is reintroducing the local-visit format for Season 10. This initiative aims to reignite passion for basketball and foster a stronger connection with fans across the country. This strategy aligns with the VBA’s core ideology of prioritizing fans and striving for excellence to cultivate a positive and reliable basketball community.

Seven teams will participate in VBA 10: Hanoi Buffaloes, Danang Dragons, NHA trang Dolphins, Ho Chi Minh City Wings, Saigon heat, Cantho catfish, and an international guest team. These teams will bring the excitement of basketball to cities including Hanoi, Danang, Nha Trang, and Ho Chi Minh city.

Elevating the Game: The Introduction of Asian Imports

The VBA has consistently sought to improve the level of play by incorporating foreign and Vietnamese-origin players. Building on this strategy, Season 10 will introduce Asian foreign players (Asian Imports). This move signifies the growing prominence of Vietnamese basketball and the league’s ambition to compete on a regional and global stage. This strategic addition aims to further enhance the skills and competitiveness of local players,contributing to the overall growth of the sport in Vietnam.

Currently, basketball’s popularity is surging across Southeast Asia, with leagues in the Philippines, Indonesia, and Thailand also experiencing significant growth. The VBA’s introduction of Asian Imports positions it to capitalize on this regional trend and attract a wider audience.

Building a Foundation for the Future: Strategic partnerships and Community Development

The VBA is forging strategic partnerships, including collaborations with banking institutions, to build a solid foundation for sustainable development. These partnerships aim to create opportunities and provide motivation for individuals to develop holistically, ensuring long-term stability for the community. This collaborative approach allows both the VBA and its partners to leverage their potential and contribute to a brighter future for Vietnamese basketball and the wider community.

The VBA’s objectives are underpinned by three core principles:

• Physical Aptitude: Promoting a healthy and active lifestyle through basketball and other recreational activities, improving the overall well-being of the community.
• Strong Spirit: Nurturing trust,optimism,and resilience in young peopel,inspiring them to overcome challenges and pursue a successful future.
• Ensuring the Future: Empowering young Vietnamese to be proactive, responsible, and determined to shape their own paths.

Vietnam Basketball Association Pioneers “sport-Shoppertainment”

The Vietnam Basketball Association (VBA) is embarking on a transformative journey with its 10th season, introducing a pioneering “Sport-Shoppertainment” model. This innovative approach seeks to redefine the fan experience by seamlessly integrating sports, entertainment, and retail opportunities within the professional basketball tournament framework.

This season, fans can anticipate more than just high-caliber basketball games. The VBA aims to cultivate a holistic ecosystem where attendees can immerse themselves in exciting entertainment activities and enjoy convenient shopping experiences, all within the event space. This strategy not only elevates the tournament’s value but also fosters a vibrant community where sports become a lifestyle.

Elevating the Fan Experience: More Than Just a Game

The VBA’s vision extends beyond the court, aiming to create a space where sports enthusiasts feel deeply connected and engaged. By blending sports with entertainment and shopping, the VBA is setting a new standard for fan engagement in Vietnamese sports.

This approach aligns with global trends in sports marketing, where leagues and teams are increasingly focused on creating immersive experiences that cater to a wider range of interests. Such as, major sports franchises in the United States, such as the NBA and NFL, have successfully integrated entertainment and retail elements into their game-day experiences, resulting in increased fan attendance and revenue.

Starxidol: Inspiring a New Generation Through Role Models

VBA Season 10 also marks the debut of the starxidol Inspirational Ambassadors system, a program designed to promote positive values through the power of sports. This initiative aims to connect influential figures from various fields who embody a spirit of pushing boundaries and inspiring positive change.

The Starxidol program serves as a platform for these “inspiring torches” – individuals who have achieved success in their respective fields and are committed to sharing their positive outlook on life, encouraging others to embrace individuality and continuous self-improvement.

Meet the Ambassadors of Inspiration

The inaugural class of Starxidol ambassadors for VBA Season 10 includes:

• Truong thao My and Truong thao Vy (Truong Twins): Inspiring Basketball Ambassadors
• Luong xuan Truong and Nguyen Thi Anh Vien: Ambassadors of Sports Inspiration
• Cuong Seven: Entertainment Inspiration Ambassador

Throughout the season, these ambassadors will actively participate in community initiatives, dialogues, promotional activities, and special events, contributing to the widespread dissemination of the “Rise Beyond – Reaching Beyond Limits” ethos among young people and sports fans nationwide.

Fostering Sustainable Community Development

The VBA’s initiatives are designed to create a supportive surroundings for sustainable community development, particularly for the younger generation in Vietnam.By fostering collaboration and shared vision, the VBA anticipates generating positive outcomes and achieving success for the community as a whole.