“Understand your target group and show perseverance”

#Interview

Pigtie wants to change the “financial behavior of the young generations in Germany”. “The Pigtie app was published in the App Store and Google Play Store in March 2021. Since then, we have been able to convince several thousand users,” says founder Maximilian Klinke.

The FinTech Piggy, founded in 2020 by Maximilian Klinke and Christian Maksymiw, takes care of financial planning. In particular, the company would like to help “students, young professionals and young adults” to start investing. “Every day we have numerous ideas on how we could make the Pigtie app even better. The challenge here is to tailor product development precisely to the problems and needs of our target group,” says founder Klinke.

In an interview with deutsche-startups.de, the Pigtie maker also talks about features, projects and staying power.

How would you explain Pigtie to your grandmother?
Pigtie is an app that will revolutionize the financial behavior of young generations in Germany. With Pigtie you always have your financial home with you on your smartphone.

What have been the biggest challenges you have had to overcome so far?
Every day we have numerous ideas on how we could make the Pigtie app even better. The challenge here is to tailor the product development precisely to the problems and needs of our target group in order to be able to support as many people as possible with their personal financial planning.

Where did you meet your co-founder?
My co-founder and I met through the entrepreneurship grant “Manage and More” from UnternehmerTUM in Munich. It quickly became clear to us that we would go well together and that we both wanted to set up a start-up after completing our studies. After a series of joint projects, Pigtie emerged.

Where is Pigtie at the moment, what numbers, data and facts can you share with us?
The Pigtie app was first officially released on the App Store and Google Play Store in March 2021. Since then we have been able to convince several thousand users. Our team of five now works every day to further improve our app and make it even more user-friendly with new features.

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What general tips do you give other founders?
There are two things that were particularly important, at least for us and Pigtie, that we can advise other founders: Understand your target group exactly and show perseverance and a lot of patience in building your startup!

Where will Pigtie be in a year?
We want to enable as many people as possible through our app to take their personal finances into their own hands in a contemporary way. In a year, Pigtie will have come a big step closer to our vision of becoming the best finance app for Generation Z in Germany.

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Photo (above): Piggy

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