UFC continues to explore innovative ways to connect with its global fanbase through a partnership with Fight.ID, leveraging blockchain technology. This collaboration aims to bridge the gap between UFC’s extensive audience and the growing world of cryptocurrency users.

Fight.ID’s roadmap includes several key initiatives: a loyalty experience platform, “Prize Fight” which is a prize pool designed to provide additional bonuses for fighters, and “Fight Gear,” an exclusive line of premium apparel within the FIGHT ecosystem.

Grant Norris-Jones, Executive Vice President, Head of Global Partnerships, TKO, stated, “UFC has always embraced an innovation-first mentality. James and his team have proven to be a dynamic and innovative partner for us and we are extremely excited to support the Fight.ID ecosystem over the next several years.”

To support this partnership, Fight.ID has secured a new round of funding from investors including Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter, and Memeland. The project has also attracted angel investors such as UFC talent Gilbert Burns,Josh emmett,Dan ige,Vicente Luque,Eric Nicksick,Alex Pantoja,and greg ‘Robocop’ Rodgriguez; Atlantic Music Group Chief Music Officer Craig Kallman, NBA legend Baron Davis, NFL all star Cam Jordan, and Animoca Brands Chairman yat siu.

The funding will be used to develop digital products that combine Web3 capabilities with new experiences designed to reward and engage combat sports fans. These products will align with FIGHT’s core principles: Fight Fair, fight Together, Fight Through, and Fight Forever.

The Future of Fan Engagement

“As our world continues to become more digitally enabled, there is no better time than now to invest in blockchain projects.”

James Zhang, CoFounder and CEO of Fight.ID, said, “As our world continues to become more digitally enabled, there is no better time than now to invest in blockchain projects. There’s also no better time to become a UFC fan as MMA continues to capture our cultural zeitgeist.” He added, “As fight fans, we have long admired UFC’s grit and innovation. Over the past three years, our teams have developed unbelievable trust and collaboration behind building UFC’s official digital collectibles. It’s time now to expand our offerings to invite ALL fight fans to join the tribe of digital ownership.”