Rewards platform Bilt announces 'next evolution' for American consumers, small businesses

Bilt announced the launch of Bilt Neighborhood OS, an AI platform designed to connect consumers, local businesses, and service providers through a unified rewards and commerce layer. The company, which launched in 2021, reports more than 8.2 million members and a network of over 50,000 merchant partners nationwide. Bilt also states it powers 1 in 4 U.S. apartment buildings through the Bilt Alliance and has delivered more than $1 billion in value to its members, who redeem rewards toward travel, housing payments, student loans, dining, and more.

United Wholesale Mortgage (UWM), Bilt's founding mortgage partner, expanded its partnership to integrate Neighborhood OS into its mortgage servicing experience. UWM services hundreds of thousands of loans through Bilt, giving homeowners a single place to manage their mortgage and access rewards. Through the platform, homeowners can earn rewards on Lowe's purchases, book local home services via Thumbtack, and access personalized home intelligence through Hint. UWM President and CEO Mat Ishbia said the goal is to give independent mortgage brokers "every advantage to earn that relationship for life" by keeping the broker relationship visible throughout the homeowner's journey, from refinancing to home equity lines of credit.

Bilt Founder and CEO Ankur Jain said, "A mortgage creates a relationship that should become more valuable every year someone owns their home." He added that the platform connects the mortgage, the broker, and the neighborhood, allowing AI to help a homeowner "find someone to improve their home, discover a business nearby or reconnect with their broker when their needs change."

In a separate partnership, the Phoenix Suns and Phoenix Mercury agreed to integrate Bilt Neighborhood OS into the Suns-Mercury-Mortgage Matchup Center app as an evolution of PHX ID. Suns and Mercury CEO Josh Bartelstein said the platform will "give us new ways to elevate the fan experience and deliver more value to Suns and Mercury fans across the Valley." The AI Fan Concierge, slated for availability in 2027, will help fans discover ticket offers, seat upgrades, concession deals, and neighborhood rewards such as complimentary fitness classes or grocery credits triggered by team wins. Jain said, "Your home team is part of what makes a place feel like home. Across the Valley, that connection to the Suns and Mercury lives way beyond the arena."

The platform also connects multifamily property managers, travel advisors, and sports organizations with nearby customers. Bilt Payments LLC (NMLS ID 2527740) and Bilt Mortgages LLC (NMLS ID 2676904) operate the financial services components.